Gimmie Some Mon-aaay!

You know the song! I am at the stage where I am getting a tiny amount of traffic but no revenue!? Just to give you an idea; I've had just within the past few days 37 sessions, 22 new users about 6 min visit time 67% bounce rate out of those visitors maybe 3 to 4% came from social networking mostly Facebook the rest were direct hits.

Still no revenue.

The most popular articles are the Oatmeal, sunscreen product reviews and sunscreen had a return rate. It looks like my site is being used possibly as comparison shopping. Amazon is showing only 4% referral but that can be improved by including 7 or more products to increase it to 7% which puts me at an good target to start seeing some revenue if from referrals.

Ironically, I was gearing this site toward women but the men it turns out have a slight edge 47% are women about 52% are men, it's a fairly even target. The most ages are between 25 and 30 and very few older people. The readers are active and into sports. It would make sense that an organic sunscreen would be something that a health conscious sports enthusiast would be interested in.

I conclude using the 80/20 principle, 20% of my headache is social networking, I'd say "looky-loos"... but the 80% who came to my site directly were at some point in the buying process because part of my bounce rate resulted in those readers going to amazon.

I need to get those readers who are ready to buy. The "low hanging fruit", is a good way to go. I'm beginning to think that Facebook is great for hanging out with friends but not generating revenue. I have about 600 or more Facebook "friends"; out of all of those who visited my site were only 2%? Headache! It's not worth promoting the regular Best in Beauty site which has only 7 followers, I think it's a waste of time. with little traffic and no conversions or purchases is a time waster. Pinterest, I've yet to see numbers of those who have generated revenue because it's a new territory. I will keep the pins until further notice. That could be part of my bounce rate, maybe its taking them to places where they may buy something else? I have seen very little "pinning"...most guys aren't into pinning stuff. Again POSSIBLE headache!

Social networking! VERY skeptical on its effectiveness, at least for my demographic. I could spend a ton of time using social networking or I can devote my time to generating "buying readers" offering good and useful content geared toward THAT demographic and dump the looky-loos like a "cheap date"!

I'd rather devote to my direct hit traffic and generate more traffic by finding a solution that works for their concerns. That is my challenge this week. How do I take Organic Beauty to the level that will address those concerns for athletic, sports-minded people for both men and women? I can write all kinds of content, but I still need to bring home the bacon!