How to choose a niche -Think like a marketer
Published on May 2, 2014
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Hi everybody I have decided to do a blog on this all important question as it seems to be the most asked question on this forum and seems to cause the most confusion
So lets get started
Many people will say you need to choose something you are passionate about or knowledgeable about I am going to challenge that wisdom here
What you really need to be passionate about is delivering the solutions to the problems your readers have, you need to be a delivery expert not a niche expert
So lets take a look at what a niche is or more important what is a profitable niche and how do you tell if it is profitable
A profitable niche is a group of people that have a problem and are willing to pay for the solution the more desperate they are to solve the problem the more they will pay for the solution
I have chosen the iPhone niche but I do not know anything about the niche so why did I choose it, here is why
apples users spent $10 billion on apps
iPhone sales reach £100 billion
iPhone repair bills reach $6 billion
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iPhone units sold in 2013 100 million
So here we have a group of people who have a problem and are willing to pay for the solution
I know someone who went into affiliate marketing and he chose the "how to make the pickles and jams niche" he makes about £100.0 per month with his site
So how do I build a iPhone site without the knowledge, that's easy because I have access to the greatest information highway in the history of mankind, its called Google
I am not going to copy anybody just use it as research and write in my own words
All the information I need is already there, all I am going to do is put it it one place, its the same at WA, all the information on affiliate marketing is already there but we are paying to have it in one place so we are paying for the solution of our problem
So here is a great tip for helping you choose a profitable niche - go down to you local supermarket or mall and go to the magazine section

Every magazine is a profitable niche because no one would spend money to produce a magazine unless their was profit in the niche, as it cost $50,000 just to set one up
So now you can buy the magazine and use it as inspiration for you site and get to know the problems of you future readers and then solve them and make money
You can get a ton of ideas this way and you will be sure that the niche is profitable
I am here to build a profitable business not a create a new hobby, so learn to think like a marketer, here is an example of this
How most people think - "I am going to build a website around my passion" and hope that people click on my links"
How marketers think - "I am going to build a website around other peoples passions and make a fortune by solving all their problems"
Supermarkets don't know anything about baked beans but they know how to sell them to you
I am sure this post will be controversial but here it is anyway
Think like a marketer !!!!!!!!
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