How to choose a niche -Think like a marketer

Last Update: May 02, 2014

Hi everybody I have decided to do a blog on this all important question as it seems to be the most asked question on this forum and seems to cause the most confusion

So lets get started

Many people will say you need to choose something you are passionate about or knowledgeable about I am going to challenge that wisdom here

What you really need to be passionate about is delivering the solutions to the problems your readers have, you need to be a delivery expert not a niche expert

So lets take a look at what a niche is or more important what is a profitable niche and how do you tell if it is profitable

A profitable niche is a group of people that have a problem and are willing to pay for the solution the more desperate they are to solve the problem the more they will pay for the solution

I have chosen the iPhone niche but I do not know anything about the niche so why did I choose it, here is why

apples users spent $10 billion on apps

iPhone sales reach £100 billion

iPhone repair bills reach $6 billion

iPhone units sold in 2013 100 million

So here we have a group of people who have a problem and are willing to pay for the solution

I know someone who went into affiliate marketing and he chose the "how to make the pickles and jams niche" he makes about £100.0 per month with his site

So how do I build a iPhone site without the knowledge, that's easy because I have access to the greatest information highway in the history of mankind, its called Google

I am not going to copy anybody just use it as research and write in my own words

All the information I need is already there, all I am going to do is put it it one place, its the same at WA, all the information on affiliate marketing is already there but we are paying to have it in one place so we are paying for the solution of our problem

So here is a great tip for helping you choose a profitable niche - go down to you local supermarket or mall and go to the magazine section

Every magazine is a profitable niche because no one would spend money to produce a magazine unless their was profit in the niche, as it cost $50,000 just to set one up

So now you can buy the magazine and use it as inspiration for you site and get to know the problems of you future readers and then solve them and make money

You can get a ton of ideas this way and you will be sure that the niche is profitable

I am here to build a profitable business not a create a new hobby, so learn to think like a marketer, here is an example of this

How most people think - "I am going to build a website around my passion" and hope that people click on my links"

How marketers think - "I am going to build a website around other peoples passions and make a fortune by solving all their problems"

Supermarkets don't know anything about baked beans but they know how to sell them to you

I am sure this post will be controversial but here it is anyway

Think like a marketer !!!!!!!!

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ophyax Premium
I quite liked this post... I selected a niche with very good money making potential, and wrote 6 posts about it, but this became harder and harder to do. So this article helped me with identifying my problem: I don't have the skills of a marketer. So I'll look into the Bootcamp training as the next step...
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Simple straight forward explanation, facts - based decision making that solves the problem.
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Barbara11 Premium
This article is very helpful. Thank you!
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Isjoel Premium
It was very helpful
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Thanks.Very helpful
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Excellent article :)
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MHarker Premium
Oh this was helpful! I like the magazine idea! I shall try that, thanks!
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Scott0002 Premium
Great article. I've been struggling with selecting a niche. Your article has helped me understand what I should be focusing on when selecting a niche. Thanks.
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LindaKwas Premium
Great insight! I think that if your own passion is profitable, so much the better. Better to write about something you enjoy, but if something else is more profitable, and you don't mind writing content about it, it's the smart thing to do! You are right. I like to write, so I can write about almost anything if it makes money. I would like to write about something that I can at least relate to, but I would like it to be very, very profitable. I have lots of ideas. My main problem has been narrowing the niche enough. Now I am working on that.
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Frankie1974 Premium
That was very helpful. Thanks. I'm here to make money, not to have a hobby. I'm actually thinking in terms of gold and silver investments, but know absolutely nothing about it. However, as you say, Google does and I can read.
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Now this is exactly the kind of advice I needed.
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This is very helpful, thank you man!
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bazboy247 Premium
Your welcome
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MNH Premium
Awesome! How true this is! Thanks for putting it out there. It's something that people should be aware of if they want to grow a business vs. having a hobby site! Thanks again!
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thats a great article and it really changed my mindset!
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Autszz Premium
AWESOME! delivery is the key!
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SAzza Premium
I like your article.Its given me some new insight and ideas .i might have to head down to the local magazine agency.That certainly makes sense.As big as it is the iphone example is a huge seller but wouldn't that be tough competitively.Target the audience passion ,not so much your own. Ilike that to.
Thank you
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ConeyM Premium
Happy Sunday WA friend. This is a good reading to start my day and thank you. It seems you are very knowledgeable about topics on "niches" . You mentioned some that could be profitable. My take.. since I am not an expert to say yes or no, please allow me to share my thoughts. As long as you believe you have the audience (demographics)--tailoring your service/product to meet their needs, understanding their "market buttons", relating in their own language and writing contents aligned to them, then make it into fruition. . It is best to research too on your possible competitors to get ideas of what and how their marketing approach. All the best.
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bazboy247 Premium
This is the best question to ask when marketing - How do I add as much value as possible to the group of people that I am marketing to

Don't focus on your competition focus on your customer get to know them find out what there pain is and solve their problems -Market to their circumstances not their demographics

Barry
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BarryJ Premium
I like controversy, but more important, I like results. This sounds like results to me. You make a lot of sense; and cents.

Barry
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rossky Premium
Outstanding article! Thank you!

How does kicks-n-giggles sound as a niche?
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LynnCampbell Premium
Might work, if you can find affiliate products to go with it. Otherwise, it might end up as just another free joke site.
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rossky Premium
You are right. Thank you, Lynn!
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LynnCampbell Premium
You're welcome zedoka. :-)
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RocketRobin Premium
Great article..
It is a good spin on the niche selection process.
This seems to be where I am stuck.. I will take your approach and check it out.

Thank you
Robin
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ramadyan Premium
agree with you sir,,
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This is so helpful. I am having a hard time thinking of what my "passion" is. I am going to use your advice to help me with finding a niche I can work on. Thanks for sharing your wisdom.
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bazboy247 Premium
I am glad it helped you

Barry
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izzo79 Premium
your post feels like oxygen to me...I'm stuck between what most marketers say about passions to be turned into blogs and feel like this is limiting lots my point of view. Need some brainstorming and thanks for the cool tips (i.e. picture with magazines). This will help my brainstorming as my idea of self-help niche is still too wide!!
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Thank you for the info Barry! It was really helpful
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yeaplleng Premium
Thanks a lot, really put the real picture on how to choose a niche
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Superb idea and excellent view. Thank you for sharing this. Those can help most people who have problem in choosing niche. Additionally, I really do think if you can pick up a niche base or around your passion, that can be awesome bonus for you.
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Thanks for the info! I like the idea of using magazines to learn more about a niche.
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Stonecold69 Premium
Great blog! I think choosing my niche is one of the hardest things for me to do. I don't want to rush to pick something, but I was having trouble trying to think of something that I'm passionate about.

Thanks for a new way to think about it.
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Great!
I liked this very much:
"I am going to build a website around my passion" and hope that people click on my links"- How most people think

"I am going to build a website around other peoples passions and make a fortune by solving all their problems"- How marketers think
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Heroba Premium
I like your strategy. Thanks for sharing this info.
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BLoranty Premium
Great blog! I have been struggling with picking a niche I am passionate about for a while - thanks for the a-ha moment.
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Scott87 Premium
thanks so much for the article. it was very helpful!
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JanWest Premium
Preach on brother! One of my friends actually went of on the rant you just did, and it makes perfect sense. I don't even feel like I have any profitable interests.

Maybe I will steal your idea on Apple users, more than enough for everybody. Hahaha! I don't even like Apple.
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cnl1019 Premium
Wow, this is exactly what I needed to hear! I've been trying to select my niche and keep going back to this idea that I need to pick something I know a lot about or I will run out of content. Not true at all! I never thought of magazines! Thank you so much for posting. This has been extremely helpful.
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bazboy247 Premium
Glad it helped you

Barry
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trekrider Premium
Well put and I must say my train of thought as well. I have been at WA for just 2 weeks...still have not chosen a niche...and I am in no hurry to just pick something I like doing. Sure, I have interests and enjoy doing a number of activities (photography - mountain biking and etc) but would they convert into a profitable on line business? Just my thoughts. Thanks!
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murphaloid Premium
I've found this article extremely helpful as a newbie, thank you :)
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terryo56 Premium
Great article I agree with you and working on my niche!
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fabsss78 Premium
...hmmm, i'm new to WA also. Now, in the same way cose those numbers there is probably thousands of other niches and businesses trying to get their piece of the cake, so competition and fight is big and high.....find a balance, a good product/idea with less competition and be original....i think that is a formula for successes!
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Love it!
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clyncar Premium
I really like this! I'm going to buy a magazine!
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JaiFatania Premium
I am new to WA and hit a wall surrounding my approach to my niche and passion regarding it. This article resonates and made so much more sense to me on changing my thinking. Awesome info, nailed it! I will be signing up as premium member today as the opportunities are plentiful.
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smarts Premium
right on the money bazboy,find the crowd then feed them,it is that simple!
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Excellent, very insightful, clear and concise. I am going to the magazine section of the grocery store to do my market research and choose a profitable niche. Thanks Bazboy, great advice.
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Now that makes good sense! It cleared the mist for me, thank you bazboy!
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RJACKS Premium
Thanks, that is great and gives me many ideas.
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alicia1010 Premium
I have been struggling with a niche too. i am trying to find a balance between something I love to write about and something that will be profitable as well. I am having a tough time finding a happy medium and marrying the two aspects of business.
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bazboy247 Premium
Yes, it is the most difficult part of the whole process

Barry
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hgvgirl Premium
This is the one thing that I have been struggling with - the niche,
Your points are great and I can now go away happy in the knowledge that I can crack this. Thanks for the great post.
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latonab32 Premium
Great point about not having to be passionate or know about your niche- because you really don't. I made money from car rims site. I chose it because I liked the commission it was going to give me and was successful...P.S. I personally can't see why someone would wast $2500 on rims- but that didn't matter. I only wrote it for the commission and it was lovely!
"Think like a marketer !!!!!!!!" I'm sticking this on my wall :)
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DNave Premium
Great post and great insight. I agree that if you can't think of a niche that you are passionate about then find one that's going to make you money. Thanks and good luck.
Dawn
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djlv Premium
Excellent post Barry!

You present a solid argument. The way i see it is there's only two ways to make a decent profitable income:
1) supply a demand
2) create a demand for something (Apple is very good at this)

The only thing i will add to your argument is this..

You still need to be "passionate" even if your not choosing a niche that you're passionate about. Kind of an irony really.. you need to be passionate about marketing the products and services in that profitable niche otherwise the guy in the "how to make pickles and jams" niche will probably make more money...
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mickmesh Premium
Thanks Bazboy, you taught us some good points to remember...
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Freedomseekr Premium
Very good points you make here and I'd have to agree that certain niches are not very profitable, while others may make a ton of sales. It's something we should consider before putting all the time and effort into a niche that we aren't sure is going to be profitable. Best wishes :) -Sherry
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ddjones Premium
I love this , great post!
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MikeGue323 Premium
Great Post, Barry! You won't get any back talk from this corner, my good friend. I do think that one has to be very careful when one promotes NICHE stuff, alleging that most of one needs is to be "passionate" about the Niche and to create "solutions" those within such Niche. Passionate or not ...Niche selection is highly critical if one wants to earn MONEY. Some Niches, no matter who says it, are NOT generator of great amounts of money .SO NICHE SELECTION AND KNOWING A LOT ABOUT Demand, marketing strategies, channels of communications, and you know much more yourself BEFORE SELECTING A NICHE is critical ...provided that the objective of the Marketer is EARNING MONEY ...if it is just to inform as many writers appear to tell it ...than any niche would suffice ...That would NOT be for me and from your Post, I seem to sense not for you either. Great Post ...if it is 'contraversial', the 'contravertors' state their case and then you and I can look at their facts and compare with ours. Take care my good friend and keep going, you are in the right path!
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Trialynn Premium
That was great Barry, thanks!
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Chris2005 Premium
Was a Wal-Mart today looking at magazine rack to help with a new niche. Read this blog when I got home. Found two different magazines with the topic I had in mind. Great Idea.
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KatieMac Premium
It is not the passion that drives me alone it is about bringing something together that is important to every bride worldwide, a wedding to remember but I can see the angle your coming from and sometimes we need to think outside the box, enjoyed the post
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Pro2100 Premium
It is controversial Barry, But what the heck.
Anyway I agree with you 100% I'm not passionate about any of my niches,where ever there is a Problem,Need or Want I'm there,follow the money. That's what a Affiliate marketer does.!!
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Bunn Premium
Barry, I really like how you put this so simply and straight to the point. I agree with you. Love your jams and pickles example vs. the technical toys of the world. I had thought before when I was choosing my niche how that would draw more folks in, but I was afraid of my lack of knowledge. I just got my first iPhone and broke it before I could make my first call, so I'm a bit technically retarded. But you are right: Google has everything you need. Great blog post. Inspiring.
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