Build Email List Using Mailchimp
We all know that “Money Is In The List”. All successful businesses collect emails from their customers and use the emails to market their business. Most of website visitors don’t buy products first time they visit your site. It is important to follow-up. Email is effective tools to communicate with customers and to establish relationship with customers. With established relationship, you could promote offers again and again.
Why MailChimp Is the Best System?
Most email list-building services charge you a monthly fee to start. MailChimp is free if you have less than 2,000 subscribers and send out less than 12,000 emails per month, which is sufficient for beginners. If you are successful and have more than 2,000 subscribers or send out more than 12,000 emails each month, you can upgrade to a paid plan, which allows you send unlimited email newsletters with pricing based on the number of subscribers you have.
Signing Up With MailChimp
It is standard signup at MailChimp.com. Only thing needs attention is that a valid contact address must be included in any business email. Home-based businesses wishing to retain their privacy may rent a mailbox from the post office and include that address instead.
The MailChimp Dashboard
From the dashboard you can create settings for a new list, and import existing emails from another list.
Two fields to pay attention to are the Default From Email and Remind People How They Got On Your List. It looks more professional and trustworthy to send newsletters from an email address on your own domain.
Managing Subscribers
On the Subscribers screen, you can view, add, delete, or unsubscribe your list members. By clicking on a subscriber, you can see details like what Time Zone they signed up in, how they signed up, and how often they open your emails. The star rating for subscribers increases as they open more of your emails, signifying their level of interest.
Creating Signup Forms
Before creating a signup form, you’ll have to verify your email domain. This is to reduce spam by bot accounts. Under Settings > Campaign Defaults > Default “From” Email, click Verify Domain. You’ll see a pop-up modal that asks to send a confirmation code to the email address your newsletter will send from. Enter the verification code you receive on the popup and click Verify.
You can always access your signup forms in your account, by going to Lists > Signup Forms.
General Forms is where you can control the basic design of your automated emails. You will also see a Signup Form URL — a shortened URL which is your basic signup form. There are also quick links to share this signup URL on Facebook or Twitter.
Embedded Forms are the most common method of collecting email subscribers. Good places for embed codes are in a page sidebar, at the end of a blog post, in a top of the page call to action, or in a page footer.
Create A Campaign
Campaigns are the newsletters that you send to your list.
To run a Regular Campaign, you’ll need to select a Template. There are pre-set templates in a variety of styles, as well as drag and drop templates. You also have the option to code your own template and upload it.
If you publish on your blog regularly, and RSS feed campaign might be a good way to go. This simply sends your list your posts at a set time the day after you publish them.
Incentives For Email Signups
You can simply ask people to sign up for your email newsletter, but you’ll get more signups if you offer something valuable in return. Offers like free PDFs, white papers, or e-books are great incentives for people to sign up.
You can send new subscribers a file such as a PDF. The first is to go to Lists > Signup Forms > General Forms, and select Forms and Response Emails > Final Welcome Email. Edit the email by adding text, highlighting it and add a link. Upload the file you want the link to point to. You can store up to 10GB of files on the MailChimp servers.
Update
Following the above procedure, I started email list collecting caimpain. While actively pursuing list building, I was advised by Craig (CraigW315) that maichimp is not good for affiliate market promotion.
I immediately carried out investigation on suitability of using Mailchimp for affiliate market. Google search indicated that most of posts don't support using this system for affiliate market.
Within WA, there are several post give detailed reasons why don't use MailChimp for affiliate market, such as:
https://my.wealthyaffiliate.co...
https://my.wealthyaffiliate.co...
Based on my coach Bo (Botipton), TrafficWave is a good email marketing system for affiliate marketers. I signed up today, am working to build my list and will report the outcome of my efforts
Conclusion
Mailchimp is the most economical way to start building email list. It provides all free tools for you to connect with your customers. It’s an effective way to educate your customers, market to people interested in your product, and establish yourself as a leader in your industry. But it is not suitable for promoting affiliate market.TrafficWave is a system that clearly support affiliate marketer. Here is the suggeted functions:
- increase affiliate sales.
- announce time-sensitive offers.
- send out back-end offers.
- segment lists in to prospects and buyers.
- split-test various affiliate offers.
- do list swaps with other affiliate marketers.
Clearly, the TrafficWave fully supports affiliate marketer.
Are you building your email list? if you have comments and questions regarding email marketing, drop them below and I will get back to you.
Recent Comments
59
Nice post, I first tried Mailerlite and found it did not work with the latest WP updates. Now I have changed over to MailChimp and it seems to be working. - Shirley
There are tips to using these autoresponders for Affiliate marketing without breaking their rules about emails with affiliate links. Make sure you link to a page or post with the affiliate link, not putting the link directly into your emails or newsletters.
Thanks for your advice. I read some where that MailChimp allows affiliate link, but don't allow to promote affiliate products?!
Great post, Anthony! I have not started building an email list yet but, I have heard that the money is in the list. I tired MailChimp one time before and found it be a built difficult. Are there tutorials within MailChimp to help beginners?
Yes, there are a lot tutorials inside MailChimp. I also found that it is very difficult to obtain double optin emails. But there are many techniques for success, which takes time to master.
This is a great overview of Mailchimp. It is not easy to navigate to begin with. I did use traffic wave for a while but found their emails too simple and uninspiring. Maybe I missed something?
I know mailchimp doesn't like affiliate marketing but if you are careful to direct readers to a post rather than a direct affiliate link it is okay.
Mailchimp is free and New Bloggers And Website Owners need to keep costs down.
I may swap to something else at a later date but for now Mailchimp is my first choice.
With Grace and Gratitude
Karen
Thank you very much for sharing your experience. It is nice to know you use both Mailchimp and TrafficWave. If I have questions on the systems, I will ask you for help.
how do you find trafficwave compared to mailchimp to set up?
you make mailchimp sound easy but there is a big learning curve with it...
I just signed up for TrafficWave today and have no any experience yet. I used mailchimp for one month and it is not easy to gain double optin email, I don't get any email in one month. You are right there is a leanring curve.
Thanks for this post Anthony - I too am using Mail Chimp and have sent out several campaigns. Guess I missed the "fine-print" section and will be moving to another email service as soon as possible.
A lot of bloggers use Convert Kit and AWeber. Looks like AWeber is the choice Kyle recommends, and they do pay good commissions for referrals.
It is a fact, the money is in the list. All the best to you,
Dallas
Thanks for sharing your experience. As mentoned, I signed up for TrafficWave. One advantage is I just need to pay flat fee $17.95, no matter how big is your email list. Also it provides 30 day free trial.
Good luck with your endeavors.
Wow great post. Thank you so much for explaining this in so much detail. It has really helped me.
See more comments
Anthony,
I've recently enrolled in trafficwave for my list building. You are right, the money is in the list. Studies show most people don't buy the first time, so to have follow up emails is a must have!
Lisa