Landing Pages: Or, More Proof That Cats Rule the World
In the interest of full disclosure, the post title is click bait... sort of. :-)
“In ancient times cats were worshipped as gods; they have not forgotten this.” — Sir Terry Pratchett
I’m super swamped today, so it’s just a quick one, but I wanted to share a particular plugin I’ve been playing around with to create simple landing pages.
First, lets talk about the elephant in the room.
If you are interested in using landing pages, and you’ve been in the online business world for longer than about eight seconds, you’ve probably heard of the big dog on the block: ClickFunnels.
And, yes, I am a HUGE fan of Russell Brunson and ClickFunnels. The software is absolutely amazing, easy to use, and get results. No complaints there and I highly recommend it.
The biggest challenge with ClickFunnels, however, is the cost. At anywhere between $97 and $297 per month, it is most certainly a luxury level program. Is it worth the money? You bet. The ROI is incredible.
If you are brand new and working with a limited budget to begin with, it is out of reach for most people.
That’s where this free plugin comes in…
Landing Page Cat
Go to the plugin page on your site dashboard. Use the search bar and look for the plugin “Landing Page Cat” and install it.
You will see that it adds its own tab to your dashboard controls; open this up.
The first thing you’ll want to do is go to the “Configure” tab. Hit the “connect” button to link your site with the plugin.
Next, hit “Add New” and go to the “Setup” tab. Here is where you select your Landing Page Behavior and your Call to Action.
Landing Page Behavior is basically where you want to page to go. You can select a specific URL such as a page on your site, or you can even choose to have it replace your home page.
The Call to Action determines what you want the page to do, either collect an email address or even drive traffic to another URL of your choosing.
Now, switch over to the “Configuration” tab and click on “Provider”. Here is where you link the landing page to your autoresponder, such as Aweber, MailChimp, GetResponse, etc.
There is even an option where you can collect emails directly on your WordPress site, which can do in a pinch, but I generally don’t recommend it as all correspondence with your subscribers will now have to be done manually one at a time. Ugh!
Finally, you head over to the "Layout and Content" tab and select a background, insert your headline, and add any copy text you like. It looks like the writing area in your pages and posts, and you can play around with things like color, text, and even add media, so it should be fairly intuitive.
Set your email option fields and what you want the button on the landing page to look like and, boom… you’re good to go. Click “Save and Preview” and go look at your nice beautiful new landing page.
Now, I won’t lie, the options are fairly limited (I did mention it was free though, right?) It is certainly not anywhere near what you would get with something like ClickFunnels. But it works beautifully for someone on a limited budget.
Having said that, there are upgrade options available that give you far more backgrounds — and even the ability to upload your own images — as well as things like Google Analytics and other nice features.
And they’re really inexpensive, as low as $29, so definitely consider it if you have a few extra dollars this month.
I have had a lot of fun playing with this plugin, and getting some pretty good results for no longer than I’ve had it, so if landing pages is something you’ve been considering using in your business, this is a great way to ease into it and gain some experience without spending a dime.
Good luck, and keep writing :-)
P.S. Please share with the community any other great plugins you might be using on your site to make life a bit easier.