Importance of a Landing Page
I often hear and read about a landing page of a website, maybe just like a landing area for airplain. I don't have yet the interest to know about it and give priority to have it in my site. But this time I am having the urge to understand about it since I read it from Google Analytics.
In one of my sites Analytics says it has 10 landing pages as listed. What does this mean?
Does a website need to have only one landing page or it should have as many as you can?
Recent Comments
21
Great question, Jimmy.
Your website should have as many Landing pages as you have selling propositions.
A Landing Page is a web page that only allows someone to take one single action (ideally a conversion), or leave.
I wrote a detailed post on this that had great engagement. Landing Page Vs. Home Page: What is Better?
Thank you, I missed that post, good you provided the link so I can read it.
One clear thing you mentioned is that 'landing pages contain propositions on selling, meaning after visitors read they should decide on going to a site where products they need are bought.
He is asking about this term as understood by Google Analytics, so this is the entry point, in other words every post which people clink on in SERPs.
All posts and pages should be your landing pages.
In terms of GA this is the entry point to your site. I wonder where you see this info. If 10 are listed this does not mean that there are no more, I guess all posts that appear in SERPs are in the list.
Yes, on the Tab-Landing Pages, there are ten posts listed. Does this mean that the ten posts are the usual point of entry of readers and they can go to other posts within the site which is no longer considered a landing page?
Those are all entry points to your site. If this is only 10 then this is not good. This number should be equal or close to your number of ranked posts.
Correct for the second part, a landing page/post is only the entry page/post.
I do not understand the question.
Those are just your standard posts to which people come from SERPs, so if you have any call to action it will convert with some percentage. This can typically be anywhere between 4% and 20%, it can be more but it can also be less. If it is lower then there are many factors, hard to say without seeing a specific example.
What needs to be in a post so when a visitor reads it, it will somehow convert into cents? I asked this question because in all the landing pages Analytics indicates on Page Value tab $0.
This is related to Goals which you have in one of the recent Jay's webinars. I watched it but have not been interested in repeating the steps so cannot guide you. Wanted to give two links but the system rejects them. Google it "what is page value in google analytics' and you will have them.
Love that A380 on the picture:)
Landing page is any page or post within your website where visitor landed (coming from f.e. google, or FB, or YouTube ...)
If the visitor leaves that very same page, it is an exit page as well.
Meaning any post I have when people found it, read it and after all leaves the site that is considered the landing page for that visitor?
That is right Jimmy,
Let's say people land your post A, then click to post B and then leave your website then:
you have post A as landing page
and post B as the exit page.
See more comments
Great question and great answers!
Thank you everyone for sharing ideas and knowledge! For me this information is very timely!
Michael Inman
I'm glad it addressed what you need.