Landing Page Vs. Home Page: What is Better?

I still see many glossed over faces when I ask peeps what's the difference between web pages and landing pages.

If you too find asking yourself “Landing Page vs. Home Page, what is better?”, you are reading the right post!
It's not surprising for this confusion since a landing page (or multiple landing pages) often live on a website with their close cousins sharing the same valuable real estate with the other more scattered step-children...web pages!
They may appear the same to the inexperienced eye, but are Landing Pages and Web Pages even close?
Not a Chance.
The differences are vast in how Landing pages vs. Web pages function.

Of course it will depend on your goals.

However for conversions, Landing Pages are vastly better.

Understanding those differences and knowing how to harness them into action can be the difference between building a beautiful website for 'show" - and someone else who builds not so pretty websites that make the Dough!

How Is a Landing Page Different from a Web Page?

In a word, precision.
Landing pages are optimized pages built for a very precise audience.
Often your offer can serve many groups of people, but a landing page should only appeal to one of them.
With a landing page, you talk to only one specific audience and ignore the rest.
Landing pages have one singular goal in mind: conversions.

And they are very GOOD at it.
And when landing pages are built well with one clear Call-To-Action (CTA), they are irresistible lightning rods to scale your business.
That's why they are ideal for converting visitors to your customers.
Landing pages are so narrow they only offer the viewer 2 choices:

• Either Give Your Email Address or Leave

• Either Purchase A Product or Get Out

• Either Make an appointment or Ignore Me

When created properly, landing pages also get your visitors to focus only on one irresistible product, service, or value proposition.

Web pages on the other hand (including sales pages) are way too general, distracting to the viewer with mixed messages, and having different CTAs.
TheY have links leading to different places, often offering too many choices, only to confuse the visitor.
Offer too many choices and your audience will "buy" nothing. Offer only one compelling offer and your visitors will convert MUCH higher.
That's why you will always get higher sign-up rates on a lead generation landing page than any normal web page.
And your online sales will be higher on a purchase focused landing page than on any general sales page (web page).

4 Types of Landing Pages

Here is a list of 4 Types of Landing Pages that always Convert:

• The Email Sign Up Page

• The Purchase Page

• The Make AN Appointment Now Page

• The Coming Soon Page

All 4 of these are laser focused and built for conversions. Even if you think a "Coming Soon Page" isn't, think again.
Put a signup form on your "Coming Soon" Page and turn it into a Conversion focused page. This will help you launch the minute that your website or product launch is available.

My Recommendation: Use Landing Pages for High Conversions

Here are the facts: companies and individuals see a 55% increase in leads when increasing their number of Landing Pages on their website by 1/2.
Anytime you want to speak to a very specific audience to have them take one Call to Action (sign-up, Purchase, submit a form, make an appointment) you should always build a new landing page.

Landing Pages are your “ticket” to greater sales, higher conversions, and more signups.

This is just the tip of the iceberg to get you thinking about Landing Pages.

Please feel free to leave a comment below, and Thanks for reading!
Cheers,
Kaju