Not Boomers, Zoomers

byZoopie

2.8K followers

3 years ago

360 Billion in Disposable Income

One of our favorite generational groups we love to poke fun at are the “Zoomers”

But you will be doing yourself out of a huge market if you dismiss the Gen Z’ers.

Business insider estimates there are 68 million people in this demographic alone in the U.S. with a disposable income of $360 billion dollars. That is 20% of the market.

These guys and Gals are the first digital native generation. So you can’t approach this market the same as older demographics.

Gen Z’ers demand ( yep they are more demanding) brands understand the different way they use social media.

Content is still numero uno but you have to get the right content for each channel.

First off our Zoomers spend 4.5 hours a day on average on their smartphones. So your website has to be optimized for cellphones.

And studies by wiser people than me have found that they use YouTube for content creation, Tik Tok for fun, Instagram for fashion updates, Facebook for family because Mum and Dad use it and Snap Chat to share their daily stuff.

So you need to refine your messages to make personalized content. As Kyle said in his training, we need to understand our target audience and do appropriate research.

Our Gen Z’ers will become more prevalent in our marketing approaches and the sooner we get it right the better.

Zoopie