Simple Strategies to Save Potentially 2-3X on Your Google Ads Costs
Google ad clicks aren't cheap considering how quickly they can add up, plus which popular keywords you're trying to show up for so naturally saving as much as possible while still getting clicks/traffic is ideal.
In my experience you can save 2-3X on your Google Ads costs by simply starting your bids at a low level (I used to recommend $0.30, but now I'd say $0.10-$0.20 is a good start).
The goal is to see IF you get clicks for low bids (test this out for 1-2 weeks). If you do, then leave it and see if you get conversions.
If you do, that's your BASE LINE and then you can update your click bids a bit higher ($0.10 increments every 1-2 weeks) and see if that scales your ads. If not, you always fall back on your baseline, but this strategy can potentially save you HUGE amounts of money in the long run.
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I will have to study how it works. I didn't get to the point when I can apply for Google Ads yet, and this is why I barely understand anything in this video. I appreciate the information anyway.
That's great Vitaliy, people tend to go directly towards what will get them the most traffic, versus what will lead to the most profitability.
Starting bid costs a little lower will serve as a test to what sort of traffic you can get, and then you can always go up if you aren't getting much versus blowing through your entire budget with higher bid prices (which equates to higher risk).
I have found recently that costs to advertise have come down, likely because of businesses pulling back a bit on their advertising (as a result of economic issues).
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Good strategy, thanks for the reminder!