Simple Strategies to Save Potentially 2-3X on Your Google Ads Costs
Google ad clicks aren't cheap considering how quickly they can add up, plus which popular keywords you're trying to show up for so naturally saving as much as possible while still getting clicks/traffic is ideal.
In my experience you can save 2-3X on your Google Ads costs by simply starting your bids at a low level (I used to recommend $0.30, but now I'd say $0.10-$0.20 is a good start).
The goal is to see IF you get clicks for low bids (test this out for 1-2 weeks). If you do, then leave it and see if you get conversions.
If you do, that's your BASE LINE and then you can update your click bids a bit higher ($0.10 increments every 1-2 weeks) and see if that scales your ads. If not, you always fall back on your baseline, but this strategy can potentially save you HUGE amounts of money in the long run.
Recent Comments
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I will have to study how it works. I didn't get to the point when I can apply for Google Ads yet, and this is why I barely understand anything in this video. I appreciate the information anyway.
That's great Vitaliy, people tend to go directly towards what will get them the most traffic, versus what will lead to the most profitability.
Starting bid costs a little lower will serve as a test to what sort of traffic you can get, and then you can always go up if you aren't getting much versus blowing through your entire budget with higher bid prices (which equates to higher risk).
I have found recently that costs to advertise have come down, likely because of businesses pulling back a bit on their advertising (as a result of economic issues).
My question is: I agree with what you are saying, but will the transaction still go through, though it is marked in red?
Thank you :)
Abie
You can definitely still get traffic, if it is eligible. Even though you wont' see as much, Google ad costs are coming down (less competition right now), and as Vitaliy mentions getting a lower level of traffic at a lower cost and sometimes put you into a high profitability zone.
Thank you, Kyle! I appreciate your comment. If that's the case, it may also allow me to test the water and find a sweet spot to scale it later if it receives enough engagement.
Abie
If you're getting clicks, then yes. In this case I am still getting them in spite of the red suggestions I up my bids.
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Good strategy, thanks for the reminder!