So ...
The next sub-menu item is called "Search Console".
This is where you can connect your site with Google Search Console ... Just click the "Get Google Authorization Code" button and you'll be redirected to the Search Console page where you can grab the code. Then insert the code in the "Authenticate" field and complete the verification:
After the verification, you'll have to select a profile and a website from the drop-down menu. And that's it ... YOAST will now fetch your Search Console data directly into Wordpress ...
The next YOAST sub-menu is called "Social". You'll be taken to another great feature of this powerful plugin, a social feature which will allow you to easily integrate your website with Facebook, Twitter, Pinterest and Google+ ...
The first "Acounts" tab is for all your social accounts. Basically, you will allow YOAST to inform Google about your social profiles ... Simply add the according URLs (and the Twitter username) in the entry fields:
OK. Now let's see each dedicated social tab ...
The "Facebook" tab. First of all, you need to enable the "Add Open Graph meta data" option. Basically, you'll allow YOAST to add the Facebook open graph meta data in your website’s <head>
section, in order to help Facebook to pick the correct page and thumbnail information when your post is shared on the Facebook:
The "Frontpage settings" option will allow you to provide a thumbnail for your homepage with SEO title and description included. This image and description will be used every time when someone shares your homepage on Facebook.
The "Default settings" option will allow you to define a default thumbnail image URL. This image will be used for all articles that do not have a thumbnail or any other image in it.
Next, the "Twitter" tab. You need to enable the "Add Twitter card meta data" option if you want Twitter to display a preview with images and a text excerpt when a link to your site is shared. Also, you can define the default card type to use:
Next, the "Pinterest" tab.
Pinterest also uses the Open Graph meta data, so if you already enabled this option on the Facebook tab, you're OK.
However, you'll have to confirm your site with Pinterest by adding the provided meta tag in the "Pinterest confirmation" entry field:
Needless to say, if you have already confirmed your website with Pinterest, you can skip the above step.
Finally, the "Google+" tab. If you have created a Google+ page for your business, you can insert its URL in the "Google Publisher Page" entry field:
OK. Now let's see the last YOAST sub-menu ...