Keep Your Readers Coming Back

It is worth the time to make your content readable? Will it lead to better rankings and more traffic? Really, how important is readability in the big picture?

The answer to all these questions is Yes and it is very important! Recently I was reading (or should I say trying to read) an article but I was really struggling and if I hadn’t had to finish reading it, I would have clicked away. Why? The font was tiny and very pale, it was a sea of text with few pictures and long paragraphs. I kept losing my place. So, these were structural problems but how interesting was the information?

It was excellent and the writing style was easy and conversational, there were no grammar mistakes or convoluted sentences and I would have rated it outstanding if I hadn’t struggled to actually view the article.

It’s obvious that simple and understandable language will help you get more visitors and keep them coming back, but you must, must make it easy to read. Many tools have been created to assist people in writing readable content, two that come to mind are Grammarly and Yoast (both free).

Grammarly will pick up missed words, not just misspellings and grammar and it really is important, don’t kid yourself that it won’t matter, people will click away and you’ve lost that traffic forever. Never underestimate how powerful having readable content can be to the success of your website.

Reasons to Make Your SEO Content More Readable

You want to create readable content that is relevant to your audience's needs. No one likes baby talk or a condescending tone, as that can be very irritating but a breezy personal tone works every time.

This tutorial will explore what readability means, how to measure it with the Coleman-Liau Index, or the Flesch-Kincaid Index, and why it's important, it shows how you can write your own readable content.

Here are some reasons to make your content more readable: