Avoid Long Sentences

Long sentences are more difficult to understand, keep a sentence under 20 words. Limit or avoid using difficult words in a text. Avoid complicated sentences and passive voice (Yoast can identify a passive voice to help you to correct this problem.)

Write in an Attractive Style

It can be difficult to write in a creative style. Mix it up! You can alternate long sentences with short ones. Use synonyms.

Avoid Using Passive Voice in Multiple Sentences

Writing readable copy can be difficult, that’s understandable. We see this SEO mistake quite often. Yoast SEO has a readability assessment.

The analysis checks for things like how long your sentences are, whether you use the passive voice and whether your paragraph length is acceptable. You can get tips and see which sentences you need to improve.

Yoast is improving, checking, and translating this into as many languages as possible. The Yoast SEO plugin offers the analysis for free.

Read it Aloud!

Gary Illyes, Google's CEO, once tweeted that you should always read your text aloud. It won't rank if it doesn't sound natural or reads poorly. When you write finish the thought in each sentence.

It's not going to immediately increase your rankings but if you improve the readability and clarity of your texts it will in time. Writing readable blog posts is an important part of any SEO strategy.

Your copy must be clear and easy to understand if you want readers to read the entire page or blog post. A readable post will result in more visitors returning to your site and a higher conversion rate. Over the long haul, readability is important.