Voice Search Requires Readability

As voice search continues to increase in popularity, Google and other search engines have shifted their focus to voice. They present their search results in a voice-like manner and rank them in a voice-like order.

Voice search can lead to people listening to long pieces of information when they are searching for information. Imagine a paragraph with many difficult words and long sentences. It would be difficult to understand the voice result. Google would not want to give an answer like this.

Because voice search is growing in popularity, Google favors clear content. What matters is that the content must be readable and understandable.

Google dictates the search results as well as the algorithm. It's up to us to follow the instructions. Writing readable content can also be a blessing to your reader.

What is Readability?

Readability is a measure of how clear and easy it is to understand a piece of text. Language comprehension is an important factor. Are you using complex words? Or abstract sentence constructions? Keep it simple.

However, layout, structure, and fonts play an important role too.

Why is Readability so Important for SEO?

Google doesn't always make this information available, so we don't know if readability is a ranking factor in the search algorithm. Marketers would prefer to pay more attention to technical SEO and the use of correct keywords.

However, readability is an indirect factor. If your content is easy to understand, your target audience will spend more time on the website. They will also be less likely to click on another search result.

This is a signal for Google that your page provides valuable content. This will make your page rank higher in future searches.

Aside from that, an easy-to-read copy will convert more website visitors to customers. It is an essential element of your conversion optimization.