How Can You Measure Readability?

This topic is more popular than search engine optimization. Rudolf Flesch, an Austrian-American from Austria, devised a formula (The Flesch Reading Ease Formula) that you could use to determine the readability of your content in the 1940s.

Writing short sentences and using short words can help you score high. The Coleman-Liau Index was later developed to measure letters and not syllables. This made it easier for computers.

The length of sentences and words is not the only factor that determines the readability of a text. But these tips will help you create readable content that is easy to understand for your audience.

Now, let’s analyze what makes a piece of content readable!

What Makes a Content Piece Simple to Read?

How do people read web copy? Visitors read the content, scan subheadings, and skim through paragraphs. They quickly extract the main conclusion of an article by looking for transition words.

Google will do all the things that a human does when reading content. This means that your text structure or the way you write your paragraphs becomes more important.

The core sentences, which are the first sentence in every paragraph, will be significant. It is important to have a clear, logical structure for your content.

Tips to Make Your Content More Readable

Let's discuss how to make your content easy to read. Think about the structure before you begin writing your text. What is your message to your audience, what question are you answering?

In what order! Does that seem like a logical order? Is your audience able to understand your arguments, your messages, and your examples?

How can you increase your website's conversion rate?