Well-Written Copy Improves User Experience

Unintelligible copy can lead to poor user experiences. It's not something people like to read. You should target your web copy at your audience. It should give them the information, solution, or answer they are looking for.

You must first and foremost write compelling copy for your visitors. This is in line with holistic SEO. It's not easy to read content that makes it difficult for people to find the information they are looking for.

You'll also end up with unhappy visitors who will likely bounce back to Google when they visit your site. Google explores user signals like this to analyze how visitors interact with your site.

Search Engines Think Like Humans

In the past, Google would rank your content for keywords if you mentioned them enough times. Those days are long gone.

Google has become much more adept at recognizing quality content. It has begun to identify synonyms after the Hummingbird update. It also recognizes the relationships between words, entities, content, and other keywords.

Search engines have become more accurate in predicting what people will want to read. Crawlers can use the keywords in your query to make an estimate of your search intent. They have learned how to semantically connect content to your question search.

The algorithm of Google tries to imitate a human. It attempts to read the text as if it were a human. Your rankings will improve as Google is able to understand and scan content in a human-like manner.