In the days of Alta Vista, Yahoo and the old major search engines, people exploited the algorithms used to rank sites. Link farming, keyword stuffing, plagiarizing existing blog content, and a myriad of other tactics brought about a viable means for a website to improve its search visibility and rankings in any given search engine.

However, not long enough that Google took over the internet far back in 1998, and its search algorithms evolved, it came up with technical ways to eliminate the “Black hat SEO” implementations.

White hat SEO, as such, is now the most prominent route as far as boosting search engine rankings or building site traffic is concerned, even though several site owners still ask “What does white hat SEO stand for?”

This tutorial is tailored to answer this question as well as help site owners grow their business with these practices. I also aim to provide detailed information in order to help develop a proven, actionable SEO tactic. Let me dive in by explaining what is meant by white hat SEO and how it can help improve your website ranking.