What is White Hat SEO?
White Hat SEO Practices
White hat SEO practices began with user intent in mind. While your goal is to ultimately improve your search rankings and boost search engine traffic, it’s achieved by improving the usability and content of a site to ensure readers keep coming back and stay longer than ever reading posts.
The previously-mentioned black hat SEO practices were likely to yield more organic traffic, but are implemented against user intent – meaning – users aren’t likely to enjoy their experience staying on the site and, thus may not come back visiting anymore due to frustrations. Also, black hat SEO strategies can lead to a severe penalty from Google, which will hurt your rankings badly.
Fortunately, white hat SEO tactics are comparatively easy to follow and, in most cases, can literally be easier than black hat SEO tactics. The best and most proven white hat SEO practices to ultimately improve your viability and search visibility in SERPs as well as help improve user experience include:
- High-Quality Content: To drive in the most authentic web traffic with visitors who will spend quality time on your site, you’d have to consistently come up with high-quality content. Quality content is such that’s primarily aimed to satisfy readers’ appetites and intent of your selected keywords and headlines. Not alone should your blog content focus on strategic keywords, but the content should focus more on satisfying user intent as well. Give what you’d expect to find in SERPs a consideration for a specialized keyword, and ensure to give users equal; otherwise, you’ll constantly experience high bounce rate in Analytics, as most users wouldn’t hesitate to bounce away from your website, instead of sticking around to read posts – which does nothing to your rankings other than hurting it.
- Make Your Website Navigable for Users: As a matter of fact, you’ll likely focus on the design and layout of your site. Let’s assume a user doesn’t want to waste any much time navigating through a thorny site layout; a simple, easy-to-navigate site will help enhance user engagement. For instance, if you’re a hosting service provider, you’d want to have all of your services linked from the “Services” page found in the navigation bar of your website.
- High-Quality, Authentic Backlinks: To assign more authority to your site, getting quality, authentic links back to that site is a sure bet. As a matter of fact, a site’s link portfolio is a crucial ranking signal for Google. Quality backlinks won’t alone improve a page and domain authority, but will also come up with the utmost potential to generate tons of traffic – both of which will help boost your organic rankings.
- Use the Most Relevant Keywords: Your blog content should focus on strategic keywords by research, leveraging phrases that are most relevant to your industry and business. This will ensure an increase in organic traffic to your blog, and will continuously deliver more user engagement across the website.