Black Hat vs. White Hat SEO

As earlier mentioned, white hat SEO is the most prominent practice to rank your site without facing the risk of a penalty from Google, even though things worked a bit differently in the early days of search engines.

For instance, When Google was just starting out; the number of links you could generate back to your website was one of the main search result indicators (if not the only one then). As it was figured out, PageRank was fundamentally built upon leveraging these backlinks; so, the more the number of backlinks your site got from external domains, the higher the PageRank it would experience.

Some people manipulated this in so many ways to drive tons of organic traffic to their sites while some deliberately came up with multiple websites so as to leverage the search engine juice injudiciously, even though that was then. Some bloggers even went as far as purchasing domains purposely to link back to their major websites and earn the traffic juice unjustly.

Unlike what matters most to Google these days, “User intent” wasn’t the focus of the then search engines, thus making searchers go frustrated without being served what they wanted. Those websites were only mindful of getting the traffic without user intent or user experience in mind.

In those days, search algorithms weren’t constantly updated as they are in search engines of today. In today’s search algorithms, you could get severely penalized for implementing the black hat SEO strategies, thus resulting in a total blackmailing of the particular site in SERPs or a drop in search engine rankings. So, when it comes to black hat vs. white hat SEO tactics, simply follow the latter and ignore the former.



Join the Discussion
Write something…
Recent messages
CarolMeador Premium
Thanks for this, Israel. Saving it to refer back to it later to refresh my memory again.
Reply
Israel17 Premium
Most welcome onboard, Carol! Glad you bookmarked this training for future reference! Much appreciated! I consistently implement white hat SEO and never joined them in trying out black hat because I know the side effects of that. It's nothing but a total drop in rankings or complete blacklisting of one's website in search engines. Thanks for your great visit!

Israel Olatunji
Reply
CarolMeador Premium
Thanks, Israel. I just follow the our WA training and nothing else, so I don't think I have any problems in that regard, but appreciate the info anyway. Take care. Carol
Reply
HeidiAnders3 Premium
I did not know much about any of this! Thank you, Israel!! Your pieces of training are always beneficial!

Hugs!
~Heidi
Reply
Israel17 Premium
Hey Heidi, thanks for the beautiful comment! Always appreciate your readiness to learn and rock the online world with your resources! How I wish everyone could share the mind of a learner as you! All of us have the potential to grow in any area of expertise we're interested in so far we can share the mind of a learner. I'm a learner too, and sometimes, I learn even from comments. Thanks for your time, my friend! Meet you at the top soonest!

Israel Olatunji
Reply
don1rock Premium
Hey Israel,
Very informative article thank you.
Don
Reply
Israel17 Premium
Glad you found it informative, Don! Thanks for taking the time to read this training! Much grateful! While it requires hard work, energy, resources to come up with a rocking site, you'd need to spend quality time implementing the white hat SEO tactics. Do that consistently and get results in no distant time. Thanks for your valuable contributions!

Israel Olatunji
Reply
timstime20 Premium
Like Jeff said intriguing ... I for one need to learn this well
Thanks for sharing
Tim
Reply
Israel17 Premium
Hey Tim, thanks for dropping by! Your comment is deeply appreciated. A number of white hat SEO strategies you can implement are listed in the training tutorial to ensure you can build your site and watch it go skyrocketing in search engine result pages (SERPs). Thanks for reading!

Israel Olatunji
Reply
JeffreyBrown Premium
Thanks for this content. It is very intriguing, Israel!

Jeff
Reply
Israel17 Premium
Thanks for your comment, Brown! Much appreciated! Yes, white hat SEO is the only viable means nowadays to improve your rankings in SERPs. Implementing black hat SEO will result in total blacklisting of your site in search results or a drop in rankings. Thanks for leaving a thought!

Israel Olatunji
Reply
Top