6. Repurpose Existing Content

Optimizing existing content is one of the best starting points for SEO. It's much easier to see the results than create entirely new content.

However, most websites optimize all their content and then turn to creating new content. The biggest mistake the SEOs make is blindly creating content without a plan or strategy. Every content piece needs to serve a specific purpose, and it should be optimized.

If you are using SEO, you know the importance of links. When people type in related search queries, it will appear in a list. This is how search engines find and rank content. Create fresh content and update old ones to get the most out of links.

Link auditing is one of the easiest ways to refresh older content. It helps you find broken links on your website and fix them to prevent penalties from Google.

Conclusion

Repurposing existing content can also be an effective way to boost SEO. For instance, you can convert long list posts into infographics and share them on social media. Another way is to turn your blog posts into guest blog posts.

Blog posts can be about anything, from new information on social media to a problem faced by a client. You can even optimize video content to boost search rankings and overall traffic.

Here are some more tutorials to help you grow:

How to Implement a Content Marketing Strategy.

Internal and External Linking.

11 Tips to Get Your Blog Noticed in Search Results.

Have a great weekend.

Please leave a comment and a like. Thanks.

Warm regards,

Lily