3. Create Quality Content

Various factors influence search engine rankings, but one is content length. Long-form content has higher chances of earning quality backlinks, and these backlinks significantly improve search rankings.

Furthermore, long-form content is typically more informative and comprehensive than short-form content. These two factors work hand-in-hand to give you the best search engine results.

In addition to optimizing your content for specific keywords, it's essential to use related terms, or "LSI" keywords. These terms provide Google with word association to determine whether your content is relevant to the user.

Similarly, optimizing for natural language searches and questions will help your content gain more traffic and improve your search engine rankings.

Creating content for search engines should be part of a strategy that includes engaging content. Content that's 500 words long was once sufficient to achieve SEO rankings. But times have changed.

While that is possible, it is now much harder to rank for these keywords. For this reason, content length is a critical element in improving search engine rankings (1300 – 2500 words.) Content that conveys real value to the reader is more likely to attract more backlinks.