Highly Converting Landing Pages
Optimizing your landing or home pages is multi-faceted. Take it one step at a time though. There are multiple pieces to each of your pages. But, these pieces work together to create a synergy that can vault your page from mediocre to stellar!
Traffic Quality
Remember, to tighten your website traffic. It should be somewhat pre-qualified and targeted for your niche. General traffic is going to cause more frustration that I see a lot from new members. And, I feel for them, because I started out the same way.
Bounce Rate
Okay, first thing here is please know that Google understands there is a higher bounce rate for WordPress Blogs (well, blogs in general) don't get too wrapped up in Bounce Rates. There's a lot of buzz going on surrounding this, but many of you don't really have a high bounce rate. If your rate is above 90, then let's talk. But, remember that 3-8 second rule. Tweaking your landing pages will help this. But, it IS sales we want, right?
Keywords
I know I seem to emphasize this a lot and I'm likely going to write a post on keyword research, but this is crucial for many aspects of your website. The general outline, navigations (menu), Headers, Sub-headers, Advertisements, etc. Learn proper keyword research and you'll be way ahead in your website building learning curve.
Boomer create some great training recently including using the WA keyword tool:
https://my.wealthyaffiliate.com/training/how-to-us...
Discover your audience and how to best engage with them.
Above the fold
Also, keep in mind that you can create a "semi" landing page on your home page and put a video or other media (and feature list) below the fold. This will target your important call to action and for those wanting more information, they can scroll down. Just don't inundate them with anything and everything on the home page. Link it to your other pages in way that delivers what each customer is looking for.
Test, Tweak and Adjust
Lastly, track your pages. I have seen A/B split-testing take a mediocre landing page with a 15% CTR and massively increase it to 60% with a few tweaks like the image, button color, headline wording. Think about that! Amazing!
I hope this provides some food for thought and gets those creative juices flowing!
Please provide any comments below and I or another outstanding WA member will assist.
Additional Resources:
Traffic Sources- FREE and Paid
https://my.wealthyaffiliate.com/training/traffic-s...
TOP Sites for FREE Images
https://my.wealthyaffiliate.com/training/top-site-...
How To - Landing Pages
https://my.wealthyaffiliate.com/training/how-to-ad...
Easy Custom Image That ROCK!
https://my.wealthyaffiliate.com/training/easy-cust...
Cheers
Pj!
Reply
Like you said psychology, visuals, catchy marketing, continuous monitoring and improvements to your CTAs , your keyword approach related to relevancy , ( does the way the person arrives to your site make sense based on what you are actually selling or promoting) are all very important parts of the CTA puzzle.
You only have so much time for your reader to make that decision.
So many folks out there do not even have well defined, and easily seen CTA icons.
The easier the process is to your visitor, and the more clear cut it is, the more likely he or she will move forward and make a purchase.
Thanks again for the training PJ.
