5. User Experience and Focus
Learn to focus on user experience. Blow away your visitor and over-deliver on what they are seeking. This will optimize your traffic and push your web traffic return-on-investment through the roof.
Give the website visitor exactly what you promised and then some! This creates and outstanding user experience that they are much more likely to tell their friends (or following) about on social media. I do that all the time. Whenever I come across an fantastic SEO article (and more than likely signed-up on their newsletter) I happily share it on Twitter. Many SEO consultants are happy to share useful information with others. It helps create the image of authority. Obviously, you can simply use the same scenario in your niche. (Works much more effectively in evergreen niches, in my wee humble opinion)..
Takeaway:
Deliver what you promised and then Over-deliver whenever you are able. It's amazing how visitors will be happy to share your link if you provide and exceptional user experience and provide a free bonus here and there.
Like you said psychology, visuals, catchy marketing, continuous monitoring and improvements to your CTAs , your keyword approach related to relevancy , ( does the way the person arrives to your site make sense based on what you are actually selling or promoting) are all very important parts of the CTA puzzle.
You only have so much time for your reader to make that decision.
So many folks out there do not even have well defined, and easily seen CTA icons.
The easier the process is to your visitor, and the more clear cut it is, the more likely he or she will move forward and make a purchase.
Thanks again for the training PJ.