7. Discover Online Reading Habits
Along with psychological factors is the human (United States for sure) method of learning. Keep in mind that in school we are taught to read from upper-left and to the right. So, this brings into play what we call the "heat map" of a web page.
If you Google "heat maps", you'll see a ton of research has gone into this facet of website visitor activity. Where are the clicks going? Where do the eyes travel on a website. You want to concentrate your major points and features or advertisements within these hot zones:
This is one very real example of why it's important to use CTAs (Call to Actions) Headers, Sub-headers and Banner Advertisements in a logical manner.
8. Linear and Non-Linear
Also, as I mentioned above about our reading habits. It's important to understand that many of us read in a non-linear method. With print and television, users are most accustomed to soaking in the information in a linear method. The writer or actor can direct the viewer in where to go.
But, websites are somewhat backwards in this respect. We have the ability to create an extraordinary user experience by bringing together text and media-rich content from a variety of sources and within one platform.
Reply
Like you said psychology, visuals, catchy marketing, continuous monitoring and improvements to your CTAs , your keyword approach related to relevancy , ( does the way the person arrives to your site make sense based on what you are actually selling or promoting) are all very important parts of the CTA puzzle.
You only have so much time for your reader to make that decision.
So many folks out there do not even have well defined, and easily seen CTA icons.
The easier the process is to your visitor, and the more clear cut it is, the more likely he or she will move forward and make a purchase.
Thanks again for the training PJ.
