10. Killer Headlines Help Conversion Rates

One of my earliest WA blog posts surrounded killer headlines for pages and posts.

https://my.wealthyaffiliate.com/pjgermain/blog/my-...

This again overlaps into landing pages and is equally true.

One of the first things people will notice on a landing or home page is your headline. Make it compelling and enticing without it being unbelievable. Remember, know your audience and learn how to resolve issues or help them with their pain points.

Here are a few examples of killer headlines on solid landing pages.....

FastTrack:

Iomega:

Intuit (makers of Quickbooks)

Tell them what to do with your CTA (Call to Action).

Every facet of your landing page should be towards your desired action.

11. Images that Convert

Again with the psychological approach. Huge studies have been shown that images with people can increase conversion rates. It can be an image of you (I use my own on my website) or it can be someone else. Even a stock photo.

Take a look at these examples and think about how you "feel" about each one:

Example A:

Example B:

Looks and "feels" convincing, doesn't it?

This evokes trust and that realistic feature of "If they can do, I can do it" mentality.

This images are emotional triggers that have proven time and time again to make a difference in conversion rates when performing A/B Testing. There are many plug-ins that can track two similar (yet different) landing pages to help you determine (over time, this isn't immediate) how tweaking your landing page can create an effect on your ROI.