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Generally there are some basic do's and don'ts that will keep you out of hot water when using Reddit. I have seen some really maliciuous people on the site, and after watching to see how things go, have come up with some very easy to follow rules...
USING REDDIT
A plan for your Reddit participation is essential. If you just start making comments or adding posts without thinking about why, how you should phrase your content, or what the end game is, you are setting yourself up for failure...
The starting point would have to be who is the target audience for what I am trying to accomplish? What are their main interests and what other related interests might they have? Go from the broad and 'core' subreddit subjects to the more narrow subreddits branching off of the main subreddits...
Check to see what kind of posts are being made, who are the members, what are the rules for using the subreddit, and how large is the membership...These are good starting points and as you drill down, you will see where to post, what to post, and how to post.
I have been going through this process for a couple of weeks now and as I drill down I am getting a clearer picture of how I can use the platform to further the brand and also the sales for the niche I am in...
MEMBER'S PSYCHOLOGY
Look at the nature of members...Look at the community itself to discern the norms and values you see in the posters and their content. Make sure that you can fit into the mold that you find, while adding something new to the conversation...
Why?
There are a LOT of cynical and mean people on Reddit. They are smart and do not want to be bombarded with easy to see-through spam that they are avoiding using Reddit. Do not waste their time, or they will let you know, through down-voting your content and also adding harsh comments...
I have seen some members go out of their way to disprove what you have stated in your content, and will go to great length by adding in study after study that supports their opinion...
There is even one entire subreddit that is dedicated to calling out other Reddit members and mocking them (there are more)...These guys work hard to shoot holes in your content, and get some mad joy out of doing so...
So, going in you know to take your time, pick your battle (ok Sub Reddit) and then research, research, research...Know the rules and follow them...Do not just start making a lot of silly and meaningless comments, you will get killed (figuratively)...
The next thing we will cover are some strategies you can use once you have determined what subreddits to join... ===>