Using Google Trends to Crack Niches
The Google Trends labs also provides us with a really cool feature, Hot Trends.
The Hot Trends allow you to find out what is hot for that particular day, giving you insight into hot markets, hot news items, and ultimately what people are really interested in searching!
Let's take a look at this tool. The following search is the Hot Trends for February 23, 2012:
From this you can determine the exact topics that are hot right now. A few of these include:
- qnexa is a new prescription drug on the market
- bridge to nowhere was discussed in the latest Republican debate
- gas prices have peaked $4 in many US states
- knicks are popular because of Jeremy Lin
From this, you can see that "qnexa" (the #1 item) tends to be a really hot topic. This is the latest weight loss drug to be approved by the FDA. A hot product and a hot industry that is gaining a lot of attention on this date. You could then create an article or other promotion around this, potentially offering natural solutions (as we all know dieting drugs are not a good idea)>
You can also dig down to get more info about the Trend. In this case, i have simply clicked the "qnexa" link. Here is where this leads me...
You can see that Google Trends has rated the Hotness "Medium". We also know some related searches, which indicates where a good deal of the traffic may be originated from (good morning america) and some similar products (phentermine). All excellent data for keyword and niche revelation!
And you Can Change the Date
You can also change date to review "older" Hot Trends dates. This can be helpful for research past weeks and months of trends. See the screenshot below. Simply click the "change date" link and you can choose any legacy date you like.
In this case, I will change it to New Year's Day 2012 to see what was going on in the search engines that day. As assumed, many of the searches are related to New Year's Eve and related activities.
This can be a great way to perform historical research and see trends from the past.