Using Google Trends to Crack Niches
Wouldn't it be nice to know exactly which countries and cities are your "hottest" consumer markets?
With the Geographic Data information in Google Trends, you can determine this. Using again the example of "gardening tools", the following were the hottest countries and cities.
The results are not 100% obvious, however if you look into this subject you will be able to determine why the search volume is so high in some countries. For example, the Philippines is a big supplier of gardening tools. This may be the reason why, but there could be another reason: Click Fraud.
Click Fraud is prominent in some countries more than others and such uneven results like this typically indicate click fraud in #1 region. You will find that countries such as India, China, Malaysia, Philippines and Nigeria often times hold the top geographic searches and depending on the keyword, this may be a result of fraudulent clicks.
In this case, we would suggest excluding the Philippines from any PPC campaign. You may end up spending money with no return. Then you could take the other top countries and focus your promotions within them.
Top Sub Regions & Cities
You can also dig a little further and find out the top Sub Regions and Cities for a particular search. This allows you to further refine your geographic targeting. In this case, we choose to dig a little further into the "United Kingdom" region.
As you can see, the top 3 Subregions within the UK are Wales, England, and Scotland. If you choose "England", you can further refine this search to find the exact cities that are searching the term "gardening tools" the most.
Geographic targeting serves many purposes with Internet marketing. It helps give you an understand or grasp of where your largest search audience resides and will allow you to create hyper-targeted campaigns, whether it be within local marketing campaigns or within your targeted PPC campaigns.