So what did the company do? They came up with a new plan: Healthy Breakfast.

The products didn't need to change, they were based on nutrition already, they just changed their "basic level" plan.

Good health starts every day when we wake up, we all know the importance of breakfast, so the company started promoting the ideals of a healthy breakfast. Who needs breakfast? Everybody. How long do they need breakfast for? Their whole life.

Now the criteria for somebody to try the products worked like this:

1. They needed to be a person.

Of course the success was still down to how well the individual distributors could pitch the new plan, but now it was universal, it could appeal to everybody. Not only that, people weren't going to stop using the product once they had reached their goal weight, they were now product users for life.

This 'healthy breakfast' plan became the "Google search" of that company, the basic entry point.

Next up is an example closer to home. (This is the final example and will hopefully put a few light bulbs over your head)