Google are a relatively young company, yet they are already MASSIVE. How did they do this?

They sold their soul to the devil for overnight success like Led Zeppelin did right? Well...no.

What they did was figure out how to reach internet users as early as possible. People use the internet for many, many things. Shopping, Retailing, Reading, Gaming, Watching TV/Movies, Researching, Communicating, Learning.

But the one thing that everybody does before they do any of that? Searching.

By creating a top quality search engine, Google put themselves in a brilliant position on the internet. They have many products now, images, videos, google docs, gmail, adsense, analytics, and so on, yet their core basic product that everyone sees before they see the other products is google search.

Are they universal? Are they in every home? Well, if you want to know the answer, maybe you can search for it. Better yet, you can "Google it".




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This post is very good.. now I'm wondering how to position my little shopping portal and market like Google.
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DABK Premium
What's your little shopping portal about? Between the bunch of us, we might be able to come up with something good.
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bryonbrewer Premium
i find when I have a question like "how can i (whatever)?" the best thing for me is just muse on it for a few minutes every day, if I do it enough, eventually the answer will come when I least expect it, like I will have a train of thought or see something and suddenly think "wait, that's how I can do it!" maybe this will help you
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DABK Premium
Interesting post. A little change in perspective can take you a long way.

You can use the idea (enlarge the pool of buyers, change the pool of buyers without changing the product, with getting it universal being the best) every day.

I mean, you can sell a treadmill as an exercise machine to get you in shape; you can sell it to women to get trimmer legs. It's still a treadmill.

But it is best if you pick things that can be wanted by everybody.
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bryonbrewer Premium
yeah, exactly my point! glad i got it across well enough
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PMV Premium
Really liked this Dom, the examples really show the real world validity and ready application of what you are saying. Thanks :-)
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JohnnyMark1 Premium Plus
Yeah Dom, that was thought provoking. Well done.
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bryonbrewer Premium
glad to help, when I first discovered this concept it was pretty inspirational
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kapp Premium
Interesting read Dom. Thank you.
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bryonbrewer Premium
no prob! thanks for reading
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