The MLM that I work for has for many years had great success in the weight-loss industry. Like google, they have many different products available, but the mainstay product was the weight-loss plan.

Despite the large number of people who wish to lose weight, I still regard this is a niche. Here is the criteria for someone to start the plan:

1. They need to be overweight
2. They need to have money
3. They need to be willing to lose weight
4. They need to be willing to try this plan
5. They need to not already be on another diet
6. They need to be satisfied with the results to continue

The list is actually a little bit larger, but I don't want to bore you, you get the point though right? This is not a universal product, you can't approach everyone, and if you can, not everyone is going to find appeal to this product.

The reason I am using this example over any others is simple. On the next page I am going to show how this company changed it's approach, so that it was able to appeal to everybody.