As little as 10-20 years ago, people owned all sorts of electronic equipment.
  • Digital Camera
  • Camcorder
  • Calculator
  • Computer
  • Game console
  • Telephone
  • Pager
If you had told them then. "In a decades time there will be one device that can do all of those things, and it will only be a little bit bigger than your hand" They would have laughed at you. Who would be laughing now?

The smart-phone is truly a universal product as it contains all of these thing built into one.

Coming up next, a not-so-universal example.


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This post is very good.. now I'm wondering how to position my little shopping portal and market like Google.
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DABK Premium
What's your little shopping portal about? Between the bunch of us, we might be able to come up with something good.
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bryonbrewer Premium
i find when I have a question like "how can i (whatever)?" the best thing for me is just muse on it for a few minutes every day, if I do it enough, eventually the answer will come when I least expect it, like I will have a train of thought or see something and suddenly think "wait, that's how I can do it!" maybe this will help you
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DABK Premium
Interesting post. A little change in perspective can take you a long way.

You can use the idea (enlarge the pool of buyers, change the pool of buyers without changing the product, with getting it universal being the best) every day.

I mean, you can sell a treadmill as an exercise machine to get you in shape; you can sell it to women to get trimmer legs. It's still a treadmill.

But it is best if you pick things that can be wanted by everybody.
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bryonbrewer Premium
yeah, exactly my point! glad i got it across well enough
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PMV Premium
Really liked this Dom, the examples really show the real world validity and ready application of what you are saying. Thanks :-)
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JohnnyMark1 Premium Plus
Yeah Dom, that was thought provoking. Well done.
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bryonbrewer Premium
glad to help, when I first discovered this concept it was pretty inspirational
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kapp Premium
Interesting read Dom. Thank you.
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bryonbrewer Premium
no prob! thanks for reading
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