Part 1: The Ice Cream On The Floor Moment

You need to identify your clients “ice cream on the floor” moments.

So what is that exactly?

You know the time when you walk into the kitchen, your absolutely frazzled, whatever your major life problem is just became overwhelming and you feel like you just can’t cope with this any longer.

You open the freezer, grab that 2 litre bucket of ice cream, slide your back down the fridge till your sitting on the floor, and you sit there binge eating the ice cream between the tears!

You are at rock bottom and it feels like there is no way out.

This is your clients “ice cream on the floor” moment and you need to pinpoint the feelings that accompany this moment.

For my clients it is often that they have tried online marketing but nothing is working for them, they feel:

• That they are not cut-out for this business, they are a failure and alone because they have tried everything and nothing has worked, that they aren't special or unique enough
• They are ashamed, they’ve spent more money than they should have to try and get this to work, they promised family that it was a great idea and it would be fantastic for
• everyone … but it isn’t
• They feel foolish to think they thought THEY could actually make a go of this. Everyone else is seeing success but they just can’t seem to catch a break.

I could go on but you get the drift.

You should be able to identify 10 - 15 of these thoughts that are running through your dream clients head as they contemplate the major problem that has brought them to this horrible spot on the kitchen floor.

By truly understanding and empathising with these thoughts you can set yourself apart from every other marketer out there.

By truly understanding the feelings and emotions that drive your clients you can provide the best answer and one they will happily pay you for to help them get out of this situation.