I found this was easiest to do in a spreadsheet with three columns, so you can move easily from one column to the next as inspiration strikes you eg.

Ice Cream On The Floor / Baddies / Brand New Day

Also spend maybe 30 minutes just brainstorming, don’t rationalise anything, just get it all down, then walk away for a while or leave it overnight and then come back to it. You’ll be amazed at what else you come up with.

Ideally you should have:

  • 10 - 15 Ice Cream Moments
  • 5 - 10 Baddies
  • 10 - 15 New Day.

In an advert or Facebook post you might just chose one from each column to cover, in a blog post or a funnel you might address more or even all of them.

Give this a go and then use this understanding in all your marketing and watch your conversions skyrocket.

Remember people want to work with others who understand them ... really understand them.

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GaryHorton Premium
Hi, Heidi,

Thanks for this brilliant piece on persuasive writing. I love how you showcase empathy. In my experience that's been the secret ingredient most people miss.

Gary
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HeidiY Premium
@GaryHorton
Thanks so much Gary, appreciate that. It's taken me a while to truly understand this concept, but you are so right having empathy for your clients is a key ingredient to success
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Twack Premium
Awesome training Heidi, thank you. I've bookmarked it so that I can use it later on.
At the moment, I'm just starting to spread my coverage on Facebook and that might take a couple of months.
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HeidiY Premium
@Twack
I'm not sure if you've seen my FB training also Twack? That is my niche these days and I've spent the last 6 months learning and putting into practice organic traffic methods, so always happy to help 👍
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Twack Premium
@HeidiY
I haven't yet Heidi. I shall go there now and bookmark and then return to it later, after I've done my chores. Has to be said, I am kinda wingin' it at the moment, so it would be good to get some training under my belt.
Thank you so much.
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Mick-D Premium
Great stuff Heidi,
Michael.
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HeidiY Premium
@Mick-D
Thank you Michael, I appreciate that very much.
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Mick-D Premium
@HeidiY
A sort of light bulb moment when I got up this morning Heidi. One of my daughters utilises FB for her travel agency business. 😎
Michael.
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HeidiY Premium
@Mick-D
I love FB for organic traffic, it has been very good to me, you just need to know how to work it :)

So many people have the wrong information on what, when and how to post and therefore they don't see the returns but there are warm leads to be had if you know how to optimise FB for business.

I hope your daughter is doing well with it.
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STCCynthia Premium
Thank Heidi for the training -- I will have to give it a try soon.
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HeidiY Premium
@STCCynthia
Thank you Cynthia, appreciate you having a read and sharing your thoughts, as always if I can help at all please let me know.
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wmac Premium
As always, your training is true and to the point to help us get to the next level.

Thanks, H
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HeidiY Premium
@wmac
Thanks heaps W appreciate that buddy. I enjoy building out training but it's nice to know people are using it too :)
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