Part 3: The Brand New Day
OK so this is all well and good but you now need to show them what their life could look like if they choose you, your product or service.
This is often flipping their “ice cream on the floor” moment and showing them what is possible, allowing them to explore the possibility that a better outcome is possible for them.
So for my people it is they are feeling like they are not cut out for this business and they are alone, they are the only ones who couldn’t make a go for this online business.
Your Brand New Day List might look like this
- You feel supported
- Your decision making gets better because you have a coach to bounce ideas off
- You are excited about you business and the future
- You get paid what your worth
- Your self-confidence improves because you are having wins
Your copy should cover what you provide to enable them to experience their brand new day.
Their brand new day with me might have all the support they need, through one on one coaching and the security of a closed Facebook group where they can share their wins and struggles with other like minded lady entrepreneurs.
They are feeling like they didn’t have the correct training to make this work, so I could show them that I provide step by step task based training that they can action daily to progress their business.
What ever it is that sets you, your product or offer apart and deals with what they have been struggling with, and overcomes the reasons they have not succeeded up to this point.
Thanks for this brilliant piece on persuasive writing. I love how you showcase empathy. In my experience that's been the secret ingredient most people miss.
Gary