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2. Research is Key - Data Driven Blog Posts
If you're like me, you hated research papers in school. Heck, when I was coming up we had to use the Encyclopedia books my parents purchased way back in the day. Yep, this was prior to Google! OMG!
But, things are easier now. And, as long as you cite your sources, you're fine. Again, conglomerate. We're a fast food society these days and people are looking for information. But, they don't wanna hunt it down in 15 different places. So, give them the "Reader's Digest Condensed Version" and save them time. Provide a data-driven post that will provide informative and complete answers all in one place.
This will go a LONG way in creating yourself as an authority on the topic. Yep, make a name for yourself in the industry. Oh, did I mention "Branding"? Heck yea!
These types of posts can end up being huge. You have to consider that you're creating a central point for a lot of data.
I recently did a post on the "Truth About Google Ranking Factors" where I pooled data from many locations that actually VERIFIED with the Google Support Team or were quote by Matt Cutts himself. And, it took off and is one of my best traffic producers. Yea, it's well over 3000 words. Here's an example of a great research, data-driven post done by Buzzsumo on OkDork.
Yep, it was picked up by a LOT of folks and so far has yielded over 2,000 backlinks!
So.... would you rather create 10 blog posts that might get you 2 backlinks each....
1 quality, researched and data-driven blog posts that yields you 500 backlinks or more?