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4. Create Better Content
Okay, while researching the best content producers in your niche is always a good idea (and then out-performing them). What about your own content?
Again, this somewhat falls into the realm of self-discovery. We all have room for improvement, right? Okay, so check out which of your historical posts are doing well.
Here's a snapshot of my top performing blog posts this year.....
"uh....yea, Peej. Now, refresh my memory on how I'm supposed to do this?"
Oh, I'm so glad you asked....
I installed a WordPress Tab Widget from here:
I run this on the bottom of my home page and within my single blog posts sidebar. But, not on my blog pages sidebar as I feel it detracts from my actual blog pages.
(And, yes, if you're wondering, my theme allows for a different sidebar on the blog posts versus the blog page - one of the many nice features of my chosen WP theme.)
Discovering your best performing posts will help you determine what your audience is interested in and if you should delve further into those topics - create related topics - improve the posts themselves and more.