A webpage should be attractive and non-confusing. It should not have too many conflicting or distracting entries. Does your webpage have a way for folks to interact? Are you using video efficiently? Can folks join your newsletter? Do you have a privacy page and an about page. That is, is it search engine friendly and reader friendly?

If you have an unattractive site then use a different Wordpress compatible theme. Look for a there that is suitable to your topic and type of site. Try to keep things simple so that folks can get to the meat of the site and navigate easily.