When it comes to ranking your content Google has always looked for content that is very in depth and informative, but that is also unique and not copied from somewhere else. This is quality content. Writing and providing information on a personal level.

Google wants to give people the best results possible that goes above and beyond the information that is already available online. To achieve this Google has given us several questions we should consider when we create our website content.

CONTENT & QUALITY

• Does the content provide original information, reporting, research or analysis?
• Does the content provide a substantial, complete or comprehensive description of the topic?
• Does the content provide insightful analysis or interesting information that is beyond obvious?
• If the content draws from other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality?
• Does the headline and/or page title provide a descriptive, helpful summary of the content?
• Does the headline and/or page title avoid being exaggerated or shocking in nature?
• Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
• Would you expect to see this content in or referenced by a printed magazine, encyclopedia or book?

Though it is not necessary for you to adhere to everyone of those questions above, it is obvious that the more of them you can incorporate to make your content of high quality, the better your chances are of ranking higher. Remember, Google is looking for originality.

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