PAGE 1 - What is a Google Core Update & how it impacts your website

PAGE 2 - Are the basics of your title & content of high quality

PAGE 3 - Does your website content follow the EAT guidelines

PAGE 4 - Is the presentation of your content free of errors & comparative

Have you noticed that some or much of your website content is no longer ranking high in the SERPs (Search Engine Results Pages) around the end of 2019 and beginning of 2020? If yes there is an easy explanation for it, but according to Google there is no quick fix for it.

WHY YOUR GOOGLE RANKINGS CHANGE

All of us from the very start of our knowledge in learning about keywords, are wondering how to get our content to rank higher. We all want high rankings because approximately 95% of people who search Google do not click past the first page of results.

Approximately twice a year Google updates its Core Ranking Algorithm. Many times you may not see any change to where you are ranked on Google, and then there will be times when you seem to fall off the grid. It is during these times when people wonder what has happened?

In the past Google basically never gave any way for you to fix your website so it can rank higher again. Now they have provided some guidelines that will tell you how to survive a Google Core Ranking update. But first...What is a Google Core Update?

This is when Google will tweak and update how it ranks content within its index. With newer and more unique content being added to their database on a daily basis, Google wants to make sure the content they display in search is the most accurate and up-to-date as possible.

Say you have a list with the 100 best movies that you compiled in 2015. Then in 2019 you update the list by adding 12 newer best movies. Naturally some movies will have to be removed from the list to maintain 100 with some movies moving up or down on the list.

What determines that you stay in a high ranking spot is the same as staying in that top 100 best movie list. Does the content of your website present an overall value that people will continue to want to click on and read? Google lists some guidelines which I will reveal next.

NEXT UP = What are the basics for high quality of your title & content?