Many bloggers fail to optimize their sidebars, but you can see how important they are. Sidebars have been used in print text to highlight article content for ever. The serve the same purpose for your website. Its structure can have a big impact on the way visitors use your site and the actions they take once they’re there. Sidebars introduce you to your readers, Guide them through your site, and grow your email list. By following these tips, you will create a effective sidebars that compliments your blog and your goals.

How do you use sidebars? Do your sidebars define your goals? Do they highlight the most important content in you site. What widgets do you include and which ones did you leave out? Do you think sidebars are irrelevant?

Let us know what you think.