Common Mistakes when setting up your sidebars:

  1. Adding to many widgets. When it comes to widgets, less is definitely better than more. Before you add a widget, ask your self what purpose it serves.
  2. Cluttered sidebar. My wife hates clutter. When I leave stuff laying around the house, the hammer comes down. Treat your sidebars the same way. Eliminate the clutter. Put a border around widgets with a similar purpose to better organize your widgets.
  3. Leaving default widgets in place. The meta widget serves no useful purpose and makes you look like an amateur. Recent Comments and Recent Posts are usually redundant. Drag default widgets you don’t need into the “Inactive widgets” section.
  4. Failing to prioritize widgets. If you want people to see an important widget, put it above the fold.
  5. Not having an Email Subscription Option. Set up you opt-in list when you set up your website. The purpose of your website is to make contact with your visitors. Make sure they are able to to leave you their email and give them a reason to do so.
  6. Filling your sidebar with Google Ads or Affiliate links. Think about how you view a website. If a side bar is full of ads you are going to ignore it and you will probably ignore the site. Its better to group all your ads in one text widget.
  7. Adding external links that take visitors away from your website. If you have posted a link to an external site on your blog, link to that post rather than to the external site. That will give people the information and still keep them on your site.
  8. Including a mile-long blogroll. Providing a list of other bloggers who have similar content may seem to provide users more information but it also takes them to your competition. Instead create a page listing “resources worth reading.”


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SadieChan Premium
Thanks Bill for the great training. Any suggestions as to how many affiliate links should I place either on the sidebars and main post. How many is too much? But it is so little compared to most E-commerce site? Regards Sadie.
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DIAB Premium
Actually, in Kyles' training, he told us that Google penalizes the websites that have affiliated links all over. His example was to make a review for a product and then link from there to the affiliate page. Of course, you may choose to do it in other way.
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SadieChan Premium
Yes. Probably the only way if you want to get ranking by Google. Sadie
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bill808 Premium Plus
I think he also said to have a link page as I described. That way only one page gets penalized. Also, I've read that it is good practice to activate nofollow for all external links. Certainly, I would nofollow any page that had a lot of links. I'm a little uncertain about NoFollow so I didn't mention it. Can anyone fill me in re NoFollow?
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bill808 Premium Plus
I activate NoFollow on my external links. Google doesn't tell us how many links is to many, but most folks seem to agree that one link is ok. I also read that side bar links should be limited to no more than 5. I think that is more a matter of focus than of SEO. Be careful about putting external links in content. You want people to read your article and not leave your website.
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SadieChan Premium
Alternatively, we can have an addon domain or another site with review page with mostly affiliate link, where we can link to them from the so call parent site. It does not matter whether that page gets rank or not. And in most cases we can do the Paid Ads on that site as well. Regards Sadie
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johnwnewman Premium
Great training! Thanks :-)
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GolfSpecialt Premium
I'm just getting to the point in my training where this is very timely information. Thanks.
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Chrissies Premium
That is really useful training Bill, many thanks.
Sidebars were an unchartered country for me!! :)
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bill808 Premium Plus
for me too! I learned so much just doing the research and writing up my notes.
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Chrissies Premium
Its such a great feeling every time we learn to do something new, isn't it ? :)
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Mac01 Premium
Great training, Bill, it's definitely a good pertinent topic. Liked, liked, and saved to favourites!
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