Consider your goals.

Do you want more email subscribers, do you need to sell more product or just getting more clients. Your sidebar must reflect your goals. Limit your widgets to 5 and your sidebar will have more focus.

Prioritize you widgets and put the most important at the top.

What is important to include in your sidebar?

Your Profile make your brand human. Put a face on your profile is the first step to establishing trust with your visitor.

Your opt-in form. Your contact list is your most important asset.

Social Media Links. Social media is essential to attracting visitors to your site. Give your visitors an easy way to share your site with your friends.

Recommended Posts are a list of posts you manually select and showcase in your sidebar. You control over what content is displayed, letting you showcase the posts that will resonate with your target audience the most.

Custom Sidebars The trouble with sidebars is they display the same information on all your pages. You may want a page with no side bar and you certainly want your sidebar information to be relevant to the content of the page. The solution is custom sidebars. The answer is a plug in called “Custom Sidebars Pro” As an example, you don’t need your bio to show in the sidebar of your about page. CSP lets you hide the bio in the sidebar of your about page.



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SadieChan Premium
Thanks Bill for the great training. Any suggestions as to how many affiliate links should I place either on the sidebars and main post. How many is too much? But it is so little compared to most E-commerce site? Regards Sadie.
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DIAB Premium
Actually, in Kyles' training, he told us that Google penalizes the websites that have affiliated links all over. His example was to make a review for a product and then link from there to the affiliate page. Of course, you may choose to do it in other way.
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SadieChan Premium
Yes. Probably the only way if you want to get ranking by Google. Sadie
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bill808 Premium Plus
I think he also said to have a link page as I described. That way only one page gets penalized. Also, I've read that it is good practice to activate nofollow for all external links. Certainly, I would nofollow any page that had a lot of links. I'm a little uncertain about NoFollow so I didn't mention it. Can anyone fill me in re NoFollow?
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bill808 Premium Plus
I activate NoFollow on my external links. Google doesn't tell us how many links is to many, but most folks seem to agree that one link is ok. I also read that side bar links should be limited to no more than 5. I think that is more a matter of focus than of SEO. Be careful about putting external links in content. You want people to read your article and not leave your website.
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SadieChan Premium
Alternatively, we can have an addon domain or another site with review page with mostly affiliate link, where we can link to them from the so call parent site. It does not matter whether that page gets rank or not. And in most cases we can do the Paid Ads on that site as well. Regards Sadie
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johnwnewman Premium
Great training! Thanks :-)
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GolfSpecialt Premium
I'm just getting to the point in my training where this is very timely information. Thanks.
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Chrissies Premium
That is really useful training Bill, many thanks.
Sidebars were an unchartered country for me!! :)
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bill808 Premium Plus
for me too! I learned so much just doing the research and writing up my notes.
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Chrissies Premium
Its such a great feeling every time we learn to do something new, isn't it ? :)
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Mac01 Premium
Great training, Bill, it's definitely a good pertinent topic. Liked, liked, and saved to favourites!
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