Consider your goals.
Do you want more email subscribers, do you need to sell more product or just getting more clients. Your sidebar must reflect your goals. Limit your widgets to 5 and your sidebar will have more focus.
Prioritize you widgets and put the most important at the top.
What is important to include in your sidebar?
Your Profile make your brand human. Put a face on your profile is the first step to establishing trust with your visitor.
Your opt-in form. Your contact list is your most important asset.
Social Media Links. Social media is essential to attracting visitors to your site. Give your visitors an easy way to share your site with your friends.
Recommended Posts are a list of posts you manually select and showcase in your sidebar. You control over what content is displayed, letting you showcase the posts that will resonate with your target audience the most.
Custom Sidebars The trouble with sidebars is they display the same information on all your pages. You may want a page with no side bar and you certainly want your sidebar information to be relevant to the content of the page. The solution is custom sidebars. The answer is a plug in called “Custom Sidebars Pro” As an example, you don’t need your bio to show in the sidebar of your about page. CSP lets you hide the bio in the sidebar of your about page.