When it comes to adding photos you can add photos from their website with their promition. You can ask for pictures of the office or the staff. Important is that you name the file your keyword so if you want to rank "chiropractor in canton" name your file that, chiropractorincanton,jpg.

You can add up to 10 photos so make sure you make use of that.

You also want to add some videos, you can add upto 5 videos. If the company has its own video upload that, same thing here you want to have the keyword in the video file name. If the business does not have a video you can create one for them yourself or hire someone to do it.

Video is a great marketing tool for a local business and does not have to cost a fortune. If you want something real simple go to fiverr.com and they can create a video for your business in just a few days.