Now it is time to fill out your Google Place listing. The first information is just your business info.
When you get to Description you have 200 characters not a lot of space. Describe the business, now you don`t want to keyword stuff the description but you do want to mention the keywords.
Category is important to describe the business make sure you find the right relevant Categories and you can add up to 5 of them.
If your business is a plumber for example he will be doing work in a large area. Make sure you type in that they do work within a certain area, 50 miles or more is preferable.
You do not want to leave Google wondering, to get a high Google place ranking you want to give them as much information possible so don`t leave any information out. Click in the hours and do not leave it blank
Your next thing to fill out will be payment options and do fill some of those in what ever the business accept.