I believe that the best method(s) are the last two. Method number 1 is messy and unprofessional:

"The best online resource on the Internet is Wealthy Affiliate. Please go to google.comto sign up"

Your reader is left facing a mess of code, and although it's highlighted as a link it's generally scruffy. So let's look at the last two in a little more detail:

"The best online resource on the Internet is Wealthy Affiliate. Please click herefor more information".

Comments have been made about older users needing to see an obvious link otherwise they'll get confused. I understand that, but I also understand that the sort of heavily coded link I'm using here is equally daunting, so masking it under the word "here" should offer an effective compromise, and I believe leaves little doubt about what action is expected, nor what destination will be reached if the trigger word is clicked.

The last option is my most commonly used method. It requires a less obvious and more inclusive form of writing. Rather than issuing an instruction (click here, click this, go here) it makes an assumption that the reader is on your wavelength and will comply with a more subtle approach. This isn't the place to demonstrate it fully, but your writing should draw the reader in to the point where an obvious link (Wealthy Affiliate University) is clicked because the reader knows that we're in this together and this is an action I recommend he takes:

"Without doubt, the best online resource available today is Wealthy Affiliate University. When you visit the site you'll be amazed at the sheer number of FREE servicesyou can use, and the community is helpful, and above all friendly"

You'll have noticed that I've used two links here. In this example they go to the same place, but in reality you may choose two destinations. It's up to you. Always be aware though, that an overuse of links will get your a*** kicked by Google.



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coolcity Premium
Brilliant post Paul.

It hasn't received the recognition it deserves to be honest, in my opinion.

There is a lot of enormously useful information in there which could vastly improve clicks and conversions if used correctly. It is the finer points like this that can be the difference between making a little extra cash or running a hugely successful online presence.

But the most important thing to recognise is that just by making the improvements Paul discusses you are certain to improve your conversion rate, which after all is THE key to a successful IM future.
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bothewebguy Premium
You are probably going to want edit this training. while its very useful. I don't think it will stick with your affiliate links in there. My guess is that Kyle has not seen this yet. Anyone that comes here from one of links would be lost to you if they went thru this tutorial, which is why they don't allow the affiliate links i the training modules.
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Paul Dean Premium
I'll edit it, but I only used the links that get you to the free starter page, which I guess everyone who reads it has already gone through. I only had the link live because I'd just used it elsewhere and it was still on my clipboard. That's how lazy I am ;-)
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1dingphat Premium
Option 3 is the most appropriate and professional method of creating links...
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skyhorse Premium
And to think, you created this training after my discussion lol.

A great training! And I agree, I would never use number 1 at all. I never even considered that one an option to do.
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MikeyB Premium
huh, you plagiarist Paul LOL
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Paul Dean Premium
Mikey B hates me now.
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MikeyB Premium
NEVER LOL
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MikeyB Premium
Page 3 vitally important, did not know that
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Paul Dean Premium
My work here is done... ;-)
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MikeyB Premium
No it's not,, it's 1.30, 10 hours to go yet!!!! trudge on..
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