Choosing The "Right" Keywords
Where should you start when looking for keywords? There is a technique that you can follow when researching keywords within any industry. Ask yourself "If someone was looking to purchase this product/service, what are all the possible keywords and keyword phrase that they could type in?" For example, if someone was looking to purchase Beating Adwords, they could type in the product name "beating adwords" or the relating terms "beatingadwords" or "beatadwords". If they were looking for books to teach them how to make money online, they may search for "make money online", "make money ebook", "how to make money online", or "make money on the internet". They may search for "make money", but if they want to make a purchase, they will most likely type in something more specific.
There are hundreds of people selling various products under the keyword "make money", but the fact is that these websites are probably not making much profit, if any at all. If the searcher has no idea about Internet Marketing and wanted to learn more, they might search for "make money". The search results would provide many ads. Some would say "Learn How to Make Money Online", or "Make Money on the Internet". In that case, the searcher would probably do another search for "Make money on the internet", a more specific search. This is when you want your ads to be displayed, not under the general terms.
People are typically looking for a solution to a problem. This can apply to literally every single industry. How can you take advantage of this? Simple, fulfill their request (their search), and provide them with a solution to their problem.
Here are some keywords that you can append to your keywords to create highly targeted keywords phrases:
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If you were selling an Internet Marketing e-book, you could take general keyword like: Internet Marketing, and create keywords like this.
Internet marketing instructions
Internet marketing info
Internet marketing information
Internet marketing book
Internet marketing guide
Internet marketing ebook
Internet marketing manual
Internet marketing directions