How much Change is Enough?
A single sentence change will not have the same impact as a new page, but it will help your website's ranking if it's fresh for your target keywords. For instance, a single paragraph change is more effective than a new page. In contrast, sidebar links and footer copy will not have the same impact.
The freshest content will be better indexed by Google than stale, outdated content. The more fresh content your website has the higher its rankings. It will help you gain more organic traffic as well.
Conclusion
Fresh content will help you attract new visitors and retain existing ones. It can attract visitors who haven't looked for your product yet and convert them into customers. Apart from this, fresh content will improve your SEO. It will also increase backlinks.
With fresh backlinks, your website will be more relevant to your audience. Create a content management plan so that you know what posts you will be writing for each interest on your website and interlink them.
Here are some more tutorials to help:
Tips on how to Update and Merge some old posts.
Why audience Engagement is Important.
5 Types of Blog Content to Increase Affiliate Sales.
Please leave a comment and a like, thanks.
Warm Regards,
Lily
I have a question, regarding this "Make a habit of going to 6 months or older posts and polishing and updating them, then resubmitting them to Google Search Console to be crawled again."
I thought google search console is for the whole website and no need to submit it again for every post? Can you help me more with this, please? Thanks a lot!
Like last week I wrote an in-depth review on online crafting courses, and including the research and such, it took me three days to get it well written, look for good images, have nice call-to-action- buttons, do the SEO, publish on all social media, etc.
Also I had to get some traffic for a new video, come up with a good text for that video, write a new newsletter, start thinking about the next blogpost, do that research, etc.
If I can manage 2 new blog posts per week, that is a lot for me.
Am I doing too much to make it 'perfect' and of good quality?
What I also do is check out the competition that is ranking high on the same topic, and try to do better than them, answering even more questions than they do. And maybe this is why it is taking me so much time :-)
How you guys manage 3 or more new posts per week,is amazing to me, fantastic!
That floored me and REALLY opened my eyes to the amount of work I should be doing updating my own posts to keep the information relevant.
Darlene
PS - he didn’t actually call them “minions”