How Does the Freshness Factor Affect Your SEO?
It's not all about the age of the page! While page age and publishing date are essential, freshness also depends on the amount of change to a web page. Even minor updates can affect rankings. It's essential to republish content that is over six months old.
Fresh content serves its audience better. Its freshness helps to get more clicks, engagement, and links. It signals to Google that your page deserves a top-ranking and is updated. In addition, it shows a higher page rank. It is a Google Ranking Factor.
Make a habit of going to 6 months or older posts and polishing and updating them, then resubmitting them to Google Search Console to be crawled again.
Therefore, freshness is an essential factor. You should consider it carefully if your content is outdated and hasn't been updated in a long time.
Freshness is not the same as frequency. You must publish new content regularly and avoid duplicating it. It will increase your page rank. For example, if you write about a particular niche, try to publish a new article at least three times a week.
I have a question, regarding this "Make a habit of going to 6 months or older posts and polishing and updating them, then resubmitting them to Google Search Console to be crawled again."
I thought google search console is for the whole website and no need to submit it again for every post? Can you help me more with this, please? Thanks a lot!
Reply
Lily 😁🎶
Like last week I wrote an in-depth review on online crafting courses, and including the research and such, it took me three days to get it well written, look for good images, have nice call-to-action- buttons, do the SEO, publish on all social media, etc.
Also I had to get some traffic for a new video, come up with a good text for that video, write a new newsletter, start thinking about the next blogpost, do that research, etc.
If I can manage 2 new blog posts per week, that is a lot for me.
Am I doing too much to make it 'perfect' and of good quality?
What I also do is check out the competition that is ranking high on the same topic, and try to do better than them, answering even more questions than they do. And maybe this is why it is taking me so much time :-)
How you guys manage 3 or more new posts per week,is amazing to me, fantastic!
That floored me and REALLY opened my eyes to the amount of work I should be doing updating my own posts to keep the information relevant.
Darlene
PS - he didn’t actually call them “minions”
This is one area that I kept missing on doing regularly. It wasn't until I scheduled it for every Sunday that it has become a regular task.
Lily
