PAGE 1 – What is Twitter and what is a Hashtag
PAGE 2 – How to construct a 140 character tweet UPDATE, It is now 280
PAGE 3 – How to make your tweets more visually engaging
PAGE 4 – How to find hashtags to use in your tweets
PAGE 5 – How to use Notifications & Direct Messages
PAGE 6 – Using your Twitter Account Profile effectively
In this training I will be explaining and showing you how to use Twitter for Social Media Marketing. Instead of cramming in all of the information for all of the social media networks I use into one training tutorial, I am going to do a tutorial on only one social media network at a time. Seeing how they all have something unique about them, this seems like the smartest way to teach you how to use them.
WHAT IS TWITTER
Every social media network is different in some form but Twitter is different than most in how it is structured. Twitter is a unique social media network in that it is more of a chronological crawl of information posts known as tweets. These tweets are unique in that they cannot be any longer than 140 characters in length. UPDATE - On November 7, 2017, Twitter doubled the character count to 280 characters max.
Many people when first starting on Twitter wonder, how the heck am I going to express myself in such as short amount of space? I know that is what I wondered when I started my Twitter account, but now it is not a problem for me anymore. Hopefully by the end of this tutorial it will be a little easier for you too.
WHAT IS A HASHTAG?
Another unique feature of Twitter is the use of what are called Hashtags. These are essentially a form of keywords that people will use to drive attention to their tweets. Just like you would use keywords in your website content to gain better search engine rankings, you would do the same with hashtags to draw more attention to your tweets.
However a hashtag is all one word, no matter how many words it is, and it is proceeded by the # symbol. For example, the keyword or hashtag of “Work from Home” would look like #workfromhome. So if someone comes to Twitter, or even Google, and does a search for #workfromhome, they will get a listing of all tweets that have that hashtag.
NEXT UP = How and where to create/post your tweets.
Reply
Being that it is important to use social media to advance the traffic and rankings of our websites, I will eventually be doing more training on the other social media networks as well.
When I did the Google search for #workfromhome and links to your content came up in positions 6 and 7, I noticed that your picture was adjacent to those search results. I thought Google Authorship was gone though. How did you manage to include an Authorship picture?
Thanks!
Dennis
Those images you are seeing are from two different Google+ posts of my website in which I used the hashtag #workfromhome. Being that my website is associated with my Google+ profile and I am the author it will show my Google+ profile image next to my links.
Though Google Authorship is dead the process of setting it up is actually the same as connecting your website to Google+. Authorship was only an option of website to Google+ connectivity.
This training was a big help for me and, to be immortalized on page 5 of one of your trainings is also an honor!
Can't wait for your training of Facebook as, I have absolutely no idea what to do there which is odd because, according to my Google Analytics, I receive more traffic from there than any of my other social media but, It is the one I use the least
I'm happy you enjoyed the training and I will eventually be doing a training for both Facebook and Google+ in the near future.
