Once again a hashtag in a tweet is pretty much the same as a keyword is to website content. Unlike a keyword you do not need to pick one that has a low competition. Matter of fact, the opposite is true. A hashtag that is very popular and is used more often is better for your tweet. So where can you find popular hashtags?
USE THE SEARCH BAR
Up in the right corner of every screen on Twitter there is a search bar. When I want to see if a hashtag is popular I will type it into the search bar. As you can see in the image below I did a search for the word Entrepreneur by typing in #entrepreneur and clicking search.
This will then display every instance of the hashtag #entrepreneur used on Twitter. Sometimes depending on how popular or broad the word used, you will get related search results, where in this case I was also given the hashtags of #startup and #business, as seen on the left side of the image.
I highly recommend that before you start tweeting, you do a search for popular hashtags that are related to your niche and would be good to capture the attention of your target audience. When you do use hashtags in your tweets, it is best to use no more than two. The only time I will use three is when one of the hashtags are either #BMRTG or #BTRTG.
Both of these hashtags are triggers for the tweet that they appear in to be retweeted. They are used for the Business Marketing ReTweet Group (BMRTG) and Business Talk ReTweet Group (BTRTG). Of course like other social media networks, a “Like” is great but a share or “Retweet” is what we all seek on Twitter.
NEXT UP = Using Notifications & Direct Messages
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Being that it is important to use social media to advance the traffic and rankings of our websites, I will eventually be doing more training on the other social media networks as well.
When I did the Google search for #workfromhome and links to your content came up in positions 6 and 7, I noticed that your picture was adjacent to those search results. I thought Google Authorship was gone though. How did you manage to include an Authorship picture?
Thanks!
Dennis
Those images you are seeing are from two different Google+ posts of my website in which I used the hashtag #workfromhome. Being that my website is associated with my Google+ profile and I am the author it will show my Google+ profile image next to my links.
Though Google Authorship is dead the process of setting it up is actually the same as connecting your website to Google+. Authorship was only an option of website to Google+ connectivity.
This training was a big help for me and, to be immortalized on page 5 of one of your trainings is also an honor!
Can't wait for your training of Facebook as, I have absolutely no idea what to do there which is odd because, according to my Google Analytics, I receive more traffic from there than any of my other social media but, It is the one I use the least
I'm happy you enjoyed the training and I will eventually be doing a training for both Facebook and Google+ in the near future.
