What You Need To Know About Hashtags

The tips stated here are not intended to represent the hashtag rules, but merely to serve as a guide.

I - Use Relevant Hashtags: Hashtags serve specific purposes that could be to drive conversations, campaigns, or contests – meaning that every hashtag must be relevant to its purpose.

You don't just include hashtags because people are discussing it. If it is relevant for the intended purpose, then, by every means, include it.

II - When To Create Unique Hashtags: Unique hashtags are best when driving a marketing campaign for your company or brand. It could be a contest, game, or other activities that project your brand.

III - You Can Use Existing Hashtags: This is ideal when you want to join an ongoing conversation, or you have a point of view that you want to express about a topic.

You can also take advantage of a trending hashtag to drive awareness of your brand.

IV - Best Practice for Hashtags - To get the best out of deploying hashtags, use them sparsely. Twitter says using two hashtags is okay, as long as you don't exceed the number.

The important thing is the relevance of the hashtag to your tweet.

Apply these 4 tips consistently and I guarantee an improvement in your Twitter campaigns.